The Ultimate Lead Generation Guide From The Middle Six®

Love Languages and Leads: Your Sales Guide

Let’s get one thing straight: my love language is not gifts. But for those of you out there who speak that language fluently, I’ve got something special for you. My gift to you is the latest and greatest way to connect with the people you want to do business with—AND the tools to make it happen. All for free. What can I say, except, you’re welcome! (That one’s for all the Moana fans.)

Sales Tools Galore—But Which Ones Actually Work?

The world of sales tools is endless. From CRM platforms to email trackers, it’s overwhelming to figure out which ones are worth your time. Lucky for you, we’ve done the homework. And today, I’m spilling the secret sauce on two of my absolute favorites: LinkedIn Sales Navigator and Apollo.io. These tools will take your prospecting game to the next level, and I’m giving you the inside scoop to start using them right now. Let’s dive in!

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First Up: LinkedIn Sales Navigator

If you haven’t played around with LinkedIn Sales Navigator yet, you’re seriously missing out. This tool is a game-changer for building targeted prospect lists. As my first gift to you, I’m offering 2 months of Sales Navigator for free. (Details on how to claim this are below.)

Why It’s Amazing

  1. Create Ideal Client Profiles (ICPs): Think of your ICP as the perfect business you want to work with. Define details like:
    • Number of employees
    • Total revenueIndustry
    • Location
    • Technology tools they use
  2. Build Persona Lists: Within each ICP, you can create detailed profiles of the individuals you want to connect with. What’s their job title? Are they new to the company? Do they share similar interests with you? This level of precision makes outreach personal and impactful.
  3. Save Time and Effort: Use Sales Navigator to build and save custom lists of potential leads, making your sales process efficient and laser-focused.
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How to Get Your Freebie

To claim your free 2 months of LinkedIn Sales Navigator, follow or connect with Lisa Proeber on LinkedIn and send her a message, letting her know you’re interested. She'll reply with the exclusive code. Easy peasy.

Next Up: Apollo.io

Once you’ve built those beautiful ICP and Persona lists, you’ll need a way to find professional contact information. Enter Apollo.io—your new best friend for sales outreach. My second gift to you? A referral link that gives you access to Apollo.io for free. Forever. Yes, really.

Why Apollo.io Rocks

  1. Seamless Integration with LinkedIn: Use the Apollo LinkedIn extension to grab work contact info directly from your Sales Navigator lists. It’s quick, efficient, and keeps your outreach professional.
  2. Automated Contact Management: Send entire lists from LinkedIn to Apollo.io and organize them for easy follow-ups.
  3. Professionalism Matters: Apollo.io helps you avoid the cringe-worthy mistake of contacting prospects on their personal emails (nobody likes that).

How to Get Started

Click this Apollo.io referral link to set up your free account. Trust me, you’ll thank me later.

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Pulling it all together

Ever wish you had a personal assistant who could follow up with leads, send reminders, and keep conversations moving while you sip your coffee? HubSpot Sequences might just be your new BFF. Think of it as your behind-the-scenes superhero, automating your sales emails and follow-ups so you can focus on closing deals (or enjoying that latte).

Building HubSpot Sequences

Here’s the deal: Sequences let you send a series of personalized emails and tasks on autopilot. But don’t worry, they’re not your typical “robotic-sounding” automations. You can make each touchpoint feel personal and relevant, even though it’s all happening while you sleep (or binge-watch your favorite show).

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Leads for the New Year? Yes, Please!

This holiday season, give yourself the gift of better leads and smarter tools. Whether you’re looking to grow your network, close more deals, or simply make your sales process more efficient, LinkedIn Sales Navigator and Apollo.io are the dynamic duo you need.

Let’s make this the most productive quarter yet.

Because really, what could be better than a pipeline full of leads?

Claim your Gifts Today

  1. LinkedIn Sales Navigator: Follow Lisa Proeber on LinkedIn and send her a message get your 2-month free code.
  2. Apollo.io: Use the referral link here to start using Apollo.io for free, forever!

Let’s make 2025 your best sales year yet.