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# The Middle Six®: At The Middle Six, we redefine sales enablement with strategies and tools tailored to Architecture, Construction, Engineering, and Commercial Real Estate industries. Our expertise spans sales planning, process mapping, and HubSpot CRM implementation, helping businesses optimize operations and improve performance.

We specialize in sales architecture, aligning CRM systems with business goals, and offer fractional sales leadership, lead generation, sales copywriting, and marketing alignment. Whether scaling your sales team, crafting messaging, or integrating sales and marketing, we have the right solutions.

Our mission is to create scalable, effective sales processes for businesses, from small growth-focused firms to large CRE, architecture, engineering, and construction companies. Using tools like HubSpot CRM and Predictive Index, we build high-performing, industry-aligned sales teams.

## Sitemaps
[XML Sitemap](https://themiddlesix.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [6 Signs You Need a HubSpot Implementation Partner](https://themiddlesix.com/6-signs-you-need-a-hubspot-implementation-partner/): Losing deals? Following up on memory instead of a system? Here's how to tell if your business needs a real HubSpot implementation partner, not just a HubSpot login.
- [HubSpot Mobile Notetaker: How One Tap Turns Every Meeting Into CRM Data](https://themiddlesix.com/hubspot-mobile-notetaker-one-tap-meeting-recording/): HubSpot Mobile Notetaker now lets field sales reps record meetings with a single tap, right from their phone's home screen — no CRM record required first. This post breaks down how the feature works, why it matters for busy reps, and what admins need to enable to turn it on.
- [Say Hi Like a Human: How to Build Rapport in Sales Meetings](https://themiddlesix.com/build-rapport-in-sales-meetings/): First meeting or hundredth, I don't jump straight into business. If you want to build rapport in sales meetings, a little personal sharing before the agenda starts will do more for your trust (and your deals) than almost anything else.
- [How to Build Trust With Clients Before You Ever Pitch](https://themiddlesix.com/how-to-build-trust-with-clients/): Learning how to build trust with clients starts with one simple shift: talk less about your product and more about your story.
- [What Is AEO? Here’s Why It Matters for Your Business](https://themiddlesix.com/what-is-aeo-answer-engine-optimization/): Answer Engine Optimization isn't about ranking anymore. It's about becoming the answer AI gives when someone asks a question about your industry.
- [Breaking Down AI Reputation: 4 Key Steps to Get Found by AI](https://themiddlesix.com/why-your-ai-reputation-matters-now/): ChatGPT doesn't just read your website — it checks what the rest of the internet says about you first. Here's what your AI reputation actually depends on, and four simple steps to start managing it.
- [A Guide to Better Discovery Calls](https://themiddlesix.com/a-guide-to-better-discovery-calls/): Learn why open-ended sales questions turn discovery calls into real conversations — and why curiosity beats closed questions every time.
- [HubSpot Email Tracking Consent Rules: What’s Changing in 2026](https://themiddlesix.com/hubspot-email-tracking/): HubSpot recently emailed users about new consent requirements for email tracking in France and Italy. If that email left you with more questions than answers, you're not alone — we're breaking it down in plain English.
- [4 Ways AI Tools Are Making Salespeople Better (And More Honest)](https://themiddlesix.com/ai-tools-for-salespeople/): If you're not using AI in your sales process yet, you're leaving time, accuracy, and competitive advantage on the table. Here are 4 ways we've integrated AI tools into our workflow — and why it's changing how we sell.
- [The Middle Six Welcomes Marketing Specialist with SEO and Answer Engine Optimization Expertise](https://themiddlesix.com/the-middle-six-welcomes-teagan-ellefson-marketing-specialist-seo-aeo/): The Middle Six, a Milwaukee HubSpot agency, has hired Teagan Ellefson as Marketing Specialist. Teagan brings SEO and Answer Engine Optimization (AEO) expertise to help small businesses get found on search engines and AI platforms.
- [The Middle Six Adds Marketing Specialist to Support HubSpot-Powered Growth for Small Businesses](https://themiddlesix.com/the-middle-six-welcomes-ava-rachoner-marketing-specialist-hubspot/): The Middle Six, a Milwaukee HubSpot Gold Solutions Partner, has hired Ava Rachoner as Marketing Specialist to help small businesses in construction, trucking, and other industries align marketing with sales goals.
- [HubSpot’s Commerce Hub Is Now Revenue Hub. Here’s What Changed](https://themiddlesix.com/hubspots-commerce-hub-is-now-revenue-hub/): HubSpot just made a big change to Commerce Hub — and we're digging in to figure out what it means for our clients. Here's what we know so far.
- [HubSpot CRM Index Page Updates](https://themiddlesix.com/hubspot-crm-index-page-updates/): HubSpot's CRM index page just got its biggest update in years — and every portal will be migrated by end of July 2026 whether you're ready or not. Here's what's changing, what's new, and how to get ahead of it.
- [Why 1 Phone Call Beats Email for Sales Follow-Up](https://themiddlesix.com/sales-follow-up-phone-call/): The world is overflowing with ways to communicate and somehow, the phone call has become the thing salespeople fear most. Here's why making the call is still the single most effective move in any sales follow-up strategy.
- [WATCH: The Middle Six Featured on CBS 58 News](https://themiddlesix.com/watch-the-middle-six-featured-on-cbs-58-news/): CBS 58 featured The Middle Six after the sales consulting firm earned HubSpot's Construction Industry Specialist Badge — one of the first firms to receive the recognition.
- [The Middle Six Earns HubSpot Construction Industry Specialist Badge](https://themiddlesix.com/the-middle-six-earns-hubspot-construction-industry-specialist-badge/): Media Contact: Hayley Novak, CMO The Middle Six hayley@themiddlesix.com
- [WATCH + LISTEN: The Sales Culture Unfiltered Podcast](https://themiddlesix.com/watch-listen-sales-culture-unfiltered-podcast/): The Middle Six® Founder Lisa Proeber, an innovative sales leader and business development strategist, is on a mission to change the mindset that sales is a dirty word. She recently joined Dr. Nadia Y. Brown on the Sales Culture Unfiltered Podcast to share powerful insights on sales culture, leadership, and building a results-driven sales strategy.Their conversation is packed with actionable insights, practical sales strategies, and a fresh perspective on how to build a strong sales foundation that drives sustainable growth.In this episode, Lisa and Dr. Nadia Y. Brown dive into:
- [The Biggest Mistake Companies Make After Someone Fills Out a Form](https://themiddlesix.com/lead-follow-up-best-practices/): Someone fills out your website form—now what? Too often, the answer is “not much.” This blog breaks down the biggest mistake companies make after form submissions and how to fix it with better follow-up, automation, and alignment.
- [Stop Rushing the Sale: Why the Best Sales Wins Come from Pacing, Not Pushing](https://themiddlesix.com/sales-process-best-practices/): Too many salespeople rush to pricing and miss the opportunity to build real value. This blog breaks down why slowing down your sales process leads to better outcomes, stronger relationships, and more confident buyers.
- [Mastering Sales Habits: Key Practices Every Sales Professional Should Adopt](https://themiddlesix.com/mastering-sales-habits/): Sales success is built on consistent habits. Learn two essential sales habits that can transform your approach to closing deals.
- [5 Sales Lessons You Can Learn From College Basketball](https://themiddlesix.com/lessons-for-sales-success/): What do College Basketball and Sales have in common? A lot more than you think! From dopamine to hustle, discover five essential elements that both basketball and sales share.
- [Stop Guessing. Start Selling Smarter with Buyer Intent in HubSpot](https://themiddlesix.com/hubspot-buyer-intent/): Learn how the Buyer Intent feature in HubSpot helps you identify high-fit companies researching your solutions, prioritize outreach using real behavior data, and enter the sales process earlier than your competitors.
- [Why Confident Sales Leaders Don’t Trash the Competition](https://themiddlesix.com/sales-training-differentiation/): In the month of love, here’s a sales tip that lasts all year: never speak negatively about your competitors. The most confident sales organizations respect the marketplace, and know exactly what makes them different.
- [How to Handle HubSpot Enriched Data Delete Requests](https://themiddlesix.com/hubspot-enriched-data-delete-requests-guide/): Received an 'Enriched Data Delete Request' from HubSpot? Discover what this means for your contact records and how to efficiently manage and automate these data removal requests in HubSpot.
- [2025 Year in Review: How The Middle Six Helped Teams Build Better Sales Systems](https://themiddlesix.com/2025-sales-enablement-hubspot-crm/): 2025 was a year of momentum for The Middle Six. From CRM rebuilds and Sales Boot Camps to sales enablement marketing and leadership alignment, we helped organizations bring clarity, confidence, and structure to how they sell. Here’s a look at what we built, and what it means heading into 2026.
- [The Secret to Closing More Sales? Learning How to Lose Them First.](https://themiddlesix.com/how-to-close-a-sales-deal-by-losing-clients-gracefully/): Here’s a hot take: the best closers know how to lose. Whether it’s a prospect that passed or a long-time client who moved on, losing with grace can turn a “no” into a “not yet.” In sales, your biggest wins are often hidden in how you handle the losses.
- [AI Isn’t Coming for Your Sales Job, But Neglecting Your People Might](https://themiddlesix.com/ai-isnt-coming-for-your-sales-job/): Everyone’s panicking about AI taking over sales, but the truth is simple: AI can automate tasks, not relationships. Here’s how to protect your career (and get better at selling) by tapping into the most underrated asset you already have—your humans.
- [Stop Calling It Ghosting: You’re Just Not Following Up](https://themiddlesix.com/sales-follow-up-strategy-b2b-ghosting/): Think you’ve been ghosted by a sales prospect? Think again. In this post, I’m sharing why most “ghosting” is just bad follow-up and how a 7-touch plan can turn your silence into sales.
- [How to Prioritize Your Sales Outreach with HubSpot Leads](https://themiddlesix.com/how-to-prioritize-your-sales-outreach-with-hubspot-leads/): Stop guessing who to call next. HubSpot’s Leads tool puts your hottest prospects front and center so your sales team can spend less time digging and more time closing.
- [The Middle Six Expands Team with New Client Success Manager Following WBENC Certification](https://themiddlesix.com/the-middle-six-expands-team-with-new-client-success-manager-following-wbenc-certification/): Milwaukee, WI - The Middle Six, a Milwaukee-based sales consulting firm transforming how businesses approach their sales strategies, is proud to announce the addition of Kim Marx as Client Success Manager. In this role, Marx will lead the implementation and optimization of HubSpot solutions, ensuring clients have the tools, strategies, and support they need to achieve measurable results.With more than a decade of experience in the engineering industry, Marx brings a unique perspective that bridges technical expertise with sales and marketing strategy. Her addition marks an important step in The Middle Six's expansion into the AEC (architecture, engineering, and construction) sector, positioning the firm to better support companies within these industries as they modernize their sales processes.Marx will leverage her HubSpot expertise to lead client trainings, onboarding, and campaign execution, ensuring clients maximize their investment in the platform. By designing workflows, managing marketing assets, and delivering actionable insights, she will help The Middle Six's clients achieve measurable growth while strengthening long-term partnerships.Her certifications in HubSpot Inbound, Inbound Marketing, Social Media Marketing, and Digital Marketing underscore her technical expertise and her ability to bridge strategy with execution.This announcement follows another milestone for the firm: The Middle Six's recent certification as a Women's Business Enterprise (WBE) by the Women's Business Enterprise National Council (WBENC), the nation's leader in women's business development."Being WBENC-certified is an important step for The Middle Six," said Lisa Proeber, Founder. "It validates our commitment not only to delivering world-class sales strategy and technology solutions but also to contributing to a more diverse, inclusive, and sustainable economy. Adding Kim to the team is part of that growth story. Her HubSpot expertise and proven track record in client success will help us scale the impact we can have for our clients."With its certification and expanded team, The Middle Six is positioned to take on greater projects, deepen client relationships, and continue advancing its mission to blend the art and science of sales.About The Middle SixFounded by sales veteran Lisa Proeber, The Middle Six is a Milwaukee-based sales consulting firm transforming how businesses approach their sales strategies. By blending the art and science of sales, The Middle Six equips sales teams with the training, technology, and strategy needed to unlock their full potential in today's competitive marketplace. Their unique methodology is based on the belief that six out of ten sales remain "up for grabs," and their goal is to help clients claim those opportunities. To learn more about The Middle Six, please visit www.themiddlesix.com.About WBENCFounded in 1997, WBENC is the nation's leader in women's business development and the leading third-party certifier of businesses owned and operated by women, with more than 18,000 certified Women's Business Enterprises, 14 national Regional Partner Organizations, and more than 500 Corporate Members, most of which are Fortune 500. Thousands of corporations representing America's most prestigious brands, as well as many states, cities, and other entities, look for and accept WBENC Certification. Through the Women Owned initiative, WBENC also is a leader in supporting consumer-oriented female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned. For more information, visit www.wbenc.org and www.buywomenowned.com.###
- [Stop the Post-INBOUND Email Tsunami](https://themiddlesix.com/bad-sales-emails/): Every year after INBOUND, inboxes flood with copy-paste outreach that does more harm than good. Here’s why those emails fail—and how to stand out with sales that are 50% art, 50% science, and 100% human.
- [When Your Clients Brag About You (and You Let Them)](https://themiddlesix.com/when-your-clients-brag-about-you-and-you-let-them/): Ever been asked to describe yourself and thought, "Do I say sales expert or accidental entrepreneur who's allergic to boring conversations?" Lucky for me, our friends over at Xena Workwear just did it for me, and they NAILED it.They featured yours truly on their blog, and let's just say… it's giving all the gratitude, grit, and grace I've built The Middle Six around (with a little behind-the-scenes storytelling and leadership realness sprinkled in).So if you want the scoop on how I went from selling by accident to helping others sell on purpose, check it out here:👉 Read the full Xena Workwear blogAnd if it makes you want to talk about your own accidental (or very intentional) business journey, my inbox is always open.
- [Email Isn’t Dead, You Just Need a Smarter Newsletter Strategy](https://themiddlesix.com/email-isnt-dead-but-your-strategy-might-be/): Learn how to build high-performing newsletters with clear goals, strong CTAs, and smart tracking.
- [Unlock The Art & Science of Sales: Watch the Full Webinar + Grab Your ICP Worksheet](https://themiddlesix.com/watch-sales-training-webinar/): Sales isn’t just about squeaky cold calls or generic scripts. It’s about strategy and style. I just opened up access to my recorded webinar The Art & Science of Sales, plus a free Ideal Customer Profile (ICP) worksheet to help you target leads that actually convert. Watch now.
- [From Sales Rockstar to Sales Manager: Why Your Ego Needs a Time-Out](https://themiddlesix.com/from-sales-rockstar-to-sales-manager-why-your-ego-needs-a-time-out/): Just because you're a top-performing salesperson doesn’t mean you’ll crush it in management. Trust me. I learned that one the hard way. Here’s the mindset shift every sales leader needs to make (before they crash and burn).
- [Technical Fluency: The New Superpower for Admins](https://themiddlesix.com/technical-fluency-the-new-superpower-for-admins/): In today’s fast-changing sales landscape, technical fluency isn’t just for IT teams. It’s the superpower that sets sales leaders, admins, and enablers apart. The Middle Six’s Amy Kant shares insights from her recent conversation on Crunch Time with Crispy about how technical fluency drives smarter processes, stronger adoption, and real results.
- [Fabulous Wisconsin: Lisa Proeber](https://themiddlesix.com/fabulous-wisconsin-lisa-proeber/): Lisa Proeber is a Milwaukee-based business owner and self-described serial entrepreneur. Check out this feature in Fabulous Wisconsin.
- [Why Amazing Salespeople Still Need Sales Managers (Yes, Even You)](https://themiddlesix.com/why-amazing-salespeople-still-need-sales-managers/): Even the best salespeople have blind spots—like ignoring their pipeline. If you think you don’t need a sales manager, this one’s for you. A little tough love (and a lot of truth) from someone who’s been there.
- [6 Signs You’ve Outgrown Spreadsheets for Sales](https://themiddlesix.com/6-signs-youve-outgrown-spreadsheets-for-sales/): I love spreadsheets. LOVE them. But even I have to admit—there comes a time when you need to stop pretending Excel is a CRM.
- [We Got the Badge! Here’s How Our WBENC Certification Supercharges Your Sales Playbook](https://themiddlesix.com/wbenc-certification-women-owned/): WBENC certification puts The Middle Six in the big rooms—ready to deliver sales coaching, tactical plans, process mapping, and HubSpot magic.
- [Stop Buying HubSpot Blind: Design Your CRM Around Your Sales Machine First](https://themiddlesix.com/hubspot-design-small-businesses/): Hot take: choosing a HubSpot tier before you blueprint your sales process is like buying couches before measuring the living room.
- [50% Analog, 50% Digital, 100% Human](https://themiddlesix.com/analog-digital-sales/): Remember MapQuest print-outs and cold calls from the parking lot? I do—and I’m proof that mixing those analog roots with today’s slick digital tricks is the secret to selling like a legend.
- [Why Top Performers Don’t Need More Training (They Need the Right Kind)](https://themiddlesix.com/right-kind-of-sales-training/): Most sales training fails top performers. Our workshops and boot camps are different—tactical, human-centered, and built on the belief that sales is 50% art, 50% science, and 100% human.
- [Lisa Proeber named ‘Notable Entrepreneur’ by BizTimes Milwaukee](https://themiddlesix.com/lisa-proeber-named-notable-entrepreneur/): I’ve been officially deemed “Notable” by BizTimes Milwaukee—and no, this time it’s not just my mom saying it. From launching The Middle Six to opening Board & Brush studios, a bar, and even penning a children’s book, I’m all in on building businesses that make real impact.
- [Sales Therapy: What I Learned in Therapy That Transformed My Sales Strategy](https://themiddlesix.com/sales-therapy/): I started therapy to get better at dating. I left with a deeper understanding of myself—and a breakthrough sales strategy. This is your permission slip to treat sales like therapy. Here’s what I learned.
- [From Insights to Action: Use Your Best Posts to Fuel Smarter Strategy](https://themiddlesix.com/hubspot-social-media-analytics-strategy/): Learn how to use HubSpot social media analytics to track your top-performing social content, optimize engagement, and build a smarter marketing strategy.
- [Speak Human: How to Translate Sales Speak into What Your Clients Actually Understand](https://themiddlesix.com/fab-sales-method/): If your sales pitch sounds like alphabet soup (CRM, ICP, KPI—oh my), your clients might be nodding politely while screaming internally. Let’s break the code and turn your sales strategy into something people actually get—and buy.
- [Smarter Sales, Less Stress: A Guide to Dynamic Sequences in HubSpot](https://themiddlesix.com/hubspot-dynamic-sequences-automation/): Tired of chasing cold leads? HubSpot’s dynamic sequences automate outreach and alert your team only when prospects engage. Here’s how to set them up and streamline your sales process.
- [What a Cranky Competitor Taught Me About Sales (and Why You Need a CRM Yesterday)](https://themiddlesix.com/what-a-cranky-competitor-taught-me-about-sales-and-why-you-need-a-crm-yesterday/): Three years ago, a man touched my hair and told me I’d never make it in sales. Cool. I took that moment, turned it into motivation, and built a company that helps others thrive by cleaning up their sales process and ditching their dusty spreadsheets. This blog breaks down the tools you need (hi, HubSpot!) and why experience isn’t everything—strategy is.
- [How to Optimize Your Sales Pipeline in HubSpot Sales Hub](https://themiddlesix.com/how-to-optimize-your-pipeline-hubspot-sales/): Struggling to keep your sales pipeline organized? HubSpot Sales Hub simplifies lead tracking, pipeline management, and CRM automation to help you close deals faster. Here’s how to optimize your HubSpot pipeline for maximum efficiency.

## Pages
- [Aggressive Positivity Merch](https://themiddlesix.com/aggressive-positivity-shop/): Shop the Aggressive Positivity collection from The Middle Six. T-shirts, crewnecks, hats, mugs, tumblers, and stickers for sales professionals, business owners, and team leaders who show up with intention every day.
- [Fractional Sales Management](https://themiddlesix.com/services/fractional-sales-management/): Fractional Sales Management from The Middle Six is a dedicated, hands-on engagement where one of our senior sales coaches steps in as your sales department leader - building the systems, coaching the people, and driving the pipeline that turns your early wins into sustainable, scalable revenue.We're not observers. We're not consultants who send reports. We're your sales department - at a cadence that fits your business, without the six-figure salary that comes with a full-time hire.The result: a real sales function, a pipeline that moves, and an owner who finally gets their time back.
- [Camo Crew](https://themiddlesix.com/resources/case-studies/camo-crew/): Services
- [Equity Supply Group](https://themiddlesix.com/resources/case-studies/equity-supply-group/): Services
- [Marketing for Sales Enablement](https://themiddlesix.com/services/sales-enablement-marketing/): Aligned marketing strategies that support your sales team, strengthen your message, and drive real revenue.
- [HubSpot for AEC Firms (Architecture, Engineering & Construction)](https://themiddlesix.com/services/hubspot-aec/): Finally… a CRM that actually matches how your projects, proposals, and relationships work. 
- [HubSpot Reps](https://themiddlesix.com/hubspot-reps/): We help HubSpot Sales Reps close faster, reduce risk, and deliver implementations that actually stick.
- [Thank you for scheduling a meeting with The Middle Six](https://themiddlesix.com/tms-meeting-thanks/): Thank you so much for scheduling a meeting with The Middle Six. We can't wait to chat with you!
- [HubSpot ROI Calculator](https://themiddlesix.com/services/hubspot-crm-architecture-implementation/roi-calculator/): Use this interactive calculator to estimate the return on investment your business could achieve with the HubSpot Customer Platform.The ROI Calculator projects potential gains across marketing, sales, support, and revenue growth based on real benchmark data from thousands of HubSpot customers.
- [Sales Training in Milwaukee](https://themiddlesix.com/events/sales-training-chicago/): Sales Training in Milwaukee
- [Nexion Solutions](https://themiddlesix.com/resources/case-studies/nexion-solutions/): Services
- [Sales Training Workshops](https://themiddlesix.com/services/sales-training-workshops/): Discover how The Middle Six helps businesses thrive with Team Dynamics Workshops, Strategic Action Planning, Talent Optimization, Predictive Index solutions, and Sales Boot Camps. Build stronger teams, align strategy, and boost performance.
- [The Art + Science of Sales Webinar Recording](https://themiddlesix.com/webinars/art-science-sales-webinar-recording/): The exclusive Develop Your ICP worksheet is your step-by-step guide to defining your ideal customer profile and winning more deals.
- [Free Sales Tools](https://themiddlesix.com/resources/free-sales-tools/): Sales Freebies Pitch Deck Template Lead Generation Guide Pitch Slapped Get Started Contact Us
- [Thank you for booking a meeting with The Middle Six](https://themiddlesix.com/amy-meeting-thanks/): Thank you! Thank you so much for scheduling a meeting with The Middle Six. I can't wait to chat with you! Amy Kant Read my blogs Smarter Sales, Less Stress: A Guide to Dynamic Sequences in HubSpot How to Optimize Your Sales Pipeline in HubSpot Sales Hub Why 'Luck' Has Nothing to Do with Closing More Deals (And What You Should Do Instead) Top 6 Ways to Use HubSpot Lists for Marketing & Sales Success Big Changes Ahead: Say Goodbye to HubSpot Insights (and Hello to What's Next) The Power of HubSpot Sequences: Streamlining Sales Outreach for Maximum Impact 1 2 3 4 Next »
- [Your Pitch Deck Needs a Glow-Up](https://themiddlesix.com/resources/pitch-deck-template/): This free pitch deck template is perfect for anyone who wants to build a sales pitch deck.
- [Thank you for your interest in our pitch deck template](https://themiddlesix.com/resources/pitch-deck-template/pitch-deck-template-thanks/): Thank you so much for your interest in our Pitch Deck Template!  Check your email - you'll find a link to download in your inbox.
- [Thank you for your interest in Pitch Slapped](https://themiddlesix.com/resources/sales-pitch-coaching/thanks/): Thank you! Thank you so much for your interest in Pitch Slapped by The Middle Six®!  We've added you to the queue and will reach out when we have a time slot available! Your Facilitator Lisa Proeber
- [Thank you!](https://themiddlesix.com/webinar-interest-thanks/): Thank you! Thank you so much for signing up to be the first to know when our next free webinar is! Your Facilitator Lisa Proeber
- [Pitch Slapped by The Middle Six](https://themiddlesix.com/resources/sales-pitch-coaching/): That's where we come in.Pitch Slapped by The Middle Six® is your no-fluff, FREE 30-minute sales pitch coaching session with Lisa Proeber, Founder of The Middle Six®.With over 20 years of experience building, coaching, and scaling high-performing sales teams, Lisa is here to help you tighten up your pitch, boost your confidence, and actually close deals.
- [Webinars](https://themiddlesix.com/webinars/): Be Inspired Tell Me about Your Next Webinar! Get Started Contact Us
- [The Art & Science of Sales Webinar](https://themiddlesix.com/events/the-art-science-of-sales-training-webinar/): Let's face it-sales isn't just about charisma and coffee meetings anymore.Whether you're a born Hunter or a reluctant Cook (yes, we'll explain), sales today is equal parts strategy and sparkle. You need more than scripts-you need stories. You need more than "follow-up emails"-you need flair. And most of all, you need to stop wasting time chasing the uncatchable and start nurturing The Middle Six-that magical part of your pipeline that's actually winnable.
- [Thank you for signing up for our webinar](https://themiddlesix.com/webinars/webinar-thank-you/): Reach out between now and then with any questions! Looking forward to it.
- [Thank you for your interest in Sales Training](https://themiddlesix.com/thanks-sales-training/): Thank you! Thank you so much for your interest in Sales Training with The Middle Six. I can't wait to chat with you! Lisa Proeber Read my blogs No Luck in Sales-Just Skill, Strategy, and Hard Work Sales Persistence and the Power of Aggressive Positivity®️ Sales Resolutions: How to Master Follow-Up and Close More Deals Sales and Marketing: Converting Leads with Clear Intentions Building Trust in Sales: Using Psychology to Strengthen Client Relationships Client Spotlight: Small Studio 1 2 3 Next »
- [Seller-Doer Sales Training](https://themiddlesix.com/seller-doer-sales-training/): Sales Training
- [Thank you for booking a meeting with The Middle Six](https://themiddlesix.com/lisa-meeting-thanks/): Thank you! Thank you so much for scheduling a meeting with The Middle Six. I can't wait to chat with you! Lisa Proeber Read my blogs What a Cranky Competitor Taught Me About Sales (and Why You Need a CRM Yesterday) No Luck in Sales-Just Skill, Strategy, and Hard Work Sales Persistence and the Power of Aggressive Positivity®️ Sales Resolutions: How to Master Follow-Up and Close More Deals Sales and Marketing: Converting Leads with Clear Intentions Building Trust in Sales: Using Psychology to Strengthen Client Relationships 1 2 3 Next »
- [Thank you for registering for the Closing The Deal](https://themiddlesix.com/events/sales-training-in-milwaukee/thank-you/): Reach out between now and then with any questions! Looking forward to it.
- [Thank you for registering for the Virtual Sales Boot Camp](https://themiddlesix.com/events/virtual-sales-training/thank-you/): Thank you so much for signing up for our Virtual Sales Boot Camp. We are excited to have you! I'll be your main point of contact. I have a little homework for you to do before the big day.
- [Virtual Sales Training](https://themiddlesix.com/events/virtual-sales-training/): Virtual Sales Training Boot Camp
- [Lead Generation Tips](https://themiddlesix.com/resources/lead-generation/): Let's get one thing straight: my love language is not gifts. But for those of you out there who speak that language fluently, I've got something special for you. This holiday season, my gift to you is the latest and greatest way to connect with the people you want to do business with-AND the tools to make it happen. All for free. What can I say, except, you're welcome! (That one's for all the Moana fans.)
- [The Gift of Lead Generation](https://themiddlesix.com/lead-gen/): Let's get one thing straight: my love language is not gifts. But for those of you out there who speak that language fluently, I've got something special for you. My gift to you is the latest and greatest way to connect with the people you want to do business with-AND the tools to make it happen. All for free. What can I say, except, you're welcome! (That one's for all the Moana fans.)
- [Social](https://themiddlesix.com/social/): Let's Get Social
- [Our Team](https://themiddlesix.com/about-middle-six/our-team/): The Middle Six team is a dynamic blend of professionals dedicated to delivering exceptional results. With diverse backgrounds and a shared passion for excellence, we collaborate to provide innovative solutions tailored to your needs. Get to know the individuals who drive our success and are committed to supporting yours.
- [Thank you](https://themiddlesix.com/support/thankyou/): Thank you for submitting your support request.A member of The Middle Six Team will get back to you within 1-2 business days.
- [Xena Work Wear](https://themiddlesix.com/resources/case-studies/xena-work-wear/): Services
- [Plan North Partners](https://themiddlesix.com/resources/case-studies/plan-north-partners/): Services
- [Media Kit](https://themiddlesix.com/resources/media-kit/): Business Development Strategist | Thought Leader | Relationship Builder | Innovative Sales Expert | Talent Optimizer | Lean Sales Specialist
- [The Middle Six® Picks](https://themiddlesix.com/resources/picks/): The Middle Six® Picks Tech Stack Products Books Tech Stack Apollo.Io HubSpot Predictive Index Products The Smart Seller's Playbook Tumi Backpack Quarterly Social Media Planner Rocketbook Reusable Smart Notebook Books The Accidental Sales Manager To Sell is Human The Five Love Languages Traction Shoe Dog: A Memoir by the Creator of Nike The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter The Tipping Point: How Little Things Can Make a Big Difference Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results
- [Blog](https://themiddlesix.com/resources/blog/): For sales tips, strategy, and updates from The Middle Six® join our email list! We'd love to stay connected.
- [Social Media Sales Workshop](https://themiddlesix.com/events/socialmediasales/): Join us for an exclusive two-hour workshop where we bridge the worlds of sales mastery and social media success. Building upon the confidence and skills gained from our Sales Boot Camp, we delve into the realm of digital presence and online engagement.In this workshop, you'll learn the art of attracting your ideal client through strategic content creation and effective online communication. We'll explore how to align your social media efforts with your business goals, ensuring measurable growth and tangible results.Through the fusion of sales techniques and social media strategies, you'll discover how to show up authentically and confidently in the digital sphere. From identifying the right platforms to mastering content creation, this workshop equips you with the tools and knowledge to make social media work wonders for your business.
- [Virtual Sales Reality](https://themiddlesix.com/events/vr/): Suit up and dive into our immersive Virtual Sales Environment where you'll meet clients face-to-avatar for a truly out-of-this-world experience!
- [Sales Training Resources](https://themiddlesix.com/resources/links/): Sales. It's not a dirty word. Events & Announcements Meet with Us at UNBOUND 2026 Aggressive Positivity Merch | The Middle Six Shop The Middle Six Earns HubSpot Construction Industry Specialist Badge Sales Boot Camp | Closing The Deal Let Me Know About the Next Sales Boot Camp Lisa Proeber Speaking Engagements Blog 6 Signs You Need a HubSpot Implementation Partner HubSpot Mobile Notetaker: How One Tap Turns Every Meeting Into CRM Data Say Hi Like a Human: How to Build Rapport in Sales Meetings How to Build Trust With Clients Before You Ever Pitch The Middle Six® Blog Sales Freebies Pitch Slapped - FREE Sales Pitch Coaching Pitch Deck Template The Ultimate Guide to Lead Generation The Middle Six® Picks The Smart Seller's Playbook The 5 Love Languages: The Secret to Love That Lasts Traction: Get a Grip on Your Business Tech Stack HubSpot Apollo: Sales Intelligence and Engagement Platform The Predictive Index: FREE Assessment
- [The Perk](https://themiddlesix.com/resources/case-studies/the-perk/): Services
- [Sales Training in Milwaukee](https://themiddlesix.com/events/sales-training-in-milwaukee/): With Lisa Proeber of The Middle Six®IN PERSON: September 25, 2026 in Milwaukee, Wis.
- [Sales Process Mapping](https://themiddlesix.com/services/sales-process-mapping/): A clear and effective sales process is the backbone of any successful business. At The Middle Six®, we specialize in sales process mapping, helping businesses of all sizes define, visualize, and optimize their sales workflows. Whether you're just starting to develop a sales process or need to refine your existing approach, our expertise ensures your sales operations are scalable, consistent, and efficient.
- [Events](https://themiddlesix.com/events/): The Ultimate Sales Boot Camp
- [News + Media](https://themiddlesix.com/resources/news-media/): For media inquiries, speaking engagements and podcast opportunities, please contact info@themiddlesix.com.
- [Case Studies](https://themiddlesix.com/resources/case-studies/): Be Inspired Equity Supply Group Camo Crew Plan North Xena Workwear Nexion Solutions The Perk Get Started Contact Us
- [Newsletter](https://themiddlesix.com/resources/newsletter/): For sales tips, strategy, and updates from The Middle Six® join our email list! We'd love to stay connected.
- [Discovering Your Team Type](https://themiddlesix.com/services/team-dynamics-workshop/): Understanding your team's dynamics is essential for fostering collaboration, improving productivity, and achieving business goals. At The Middle Six®, our team dynamics workshop helps organizations unlock the potential of their workforce by uncovering the unique strengths, communication styles, and work preferences of every team member. With our proven methods and tools, we ensure your team operates with greater synergy and efficiency.

## Categories
- [Blog](https://themiddlesix.com/blog/)
- [News + Media](https://themiddlesix.com/news-media/)

## Tags
- [Building Customer Trust](https://themiddlesix.com/tag/building-customer-trust/)
- [Building trust in sales](https://themiddlesix.com/tag/building-trust-in-sales/)
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- [Hubspot](https://themiddlesix.com/tag/hubspot/)
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- [Leadership in male-dominated industries](https://themiddlesix.com/tag/leadership-in-male-dominated-industries/)
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- [sales boot camp](https://themiddlesix.com/tag/sales-boot-camp/)
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