Sales Training That Doesn't Suck

(And works for that guy who’s been selling for 30 years and the new rep fresh out of college)

Sales Training That Sticks

Let’s be honest. You’ve seen the sales training merry-go-round.

Big promises.
Small impact.
Everyone forgets it by Friday.

You’re here because you’re tired of one-size-fits-all training that doesn’t move the needle—or the number. Some reps are crushing it, others are cruising, and team morale is riding a rollercoaster. Sound familiar?

Our Approach to Sales Training

At The Middle Six, we don’t just train. We transform.

We take mixed-ability, mixed-generation, mixed-everything sales teams—and turn them into aligned, accountable, and excited sellers. We work with Sales VPs, Enablement Leaders, and Founders who are ready to ditch outdated programs and finally give their teams a sales strategy that’s built to actually work.

Let's Talk About What's Not Working

You’ve got:

Legacy reps stuck in the "coffee is for closers" era
Tech-savvy newbies who freeze when the convo goes off-script
No clear sales process—or 17 different ones depending on who you ask
Sales training decks collecting dust after Day 3
A team that’s either coasting, crushing, or somewhere in between

We’ve seen it. We’ve fixed it. And we can do the same for you.

What Makes Our Training Different?

We don’t teach gimmicks. We don’t waste time. And we never ask your reps to sell like someone they’re not.

Here’s what you will get:

Sales training tailored to your team's selling styles
Real-time coaching that bridges old school hustle with modern tech
A shared language across the team (so marketing and sales actually get along)
Tactics that are easy to implement, hard to forget
The confidence to handle every part of the sales process—from pitch to close
Tactics that are easy to implement, hard to forget

We make your reps better as they are. Not by trying to “fix” them.

Sales Training Built for Real Teams

Sales Boot Camp

Not your average “rah-rah” training. Our boot camp is designed to work across generations, skill levels, and learning styles. Reps walk away with real confidence, messaging that feels like them, and a sales process they actually want to use.
This is where your team gets their groove back.
Tactical Sales Planning

Got a sales team but no sales strategy? We’ll help you build a clear, repeatable plan—from top-of-funnel to close. We co-create it with your team, so they buy in from day one.
No more winging it. No more wondering what’s next.
Fractional Sales Coaching & Management

Training is just the beginning. We’ll stick around to coach, reinforce, and keep the momentum rolling. From shadowing sales calls to refining your CRM, we’re your accountability engine.
Momentum starts here—and stays here.

Sales Shouldn’t Feel Like a Revolving Door

You’ve invested in training before. It didn’t stick. Why?

Because most training is built for the trainer, not your team.

We train for the reality of your org:

Blended sales teams (some who love a spreadsheet, others who love a handshake)
No time for fluff
Reps who need a reason to care—and stay

We build programs that engage, empower, and make your people want to show up and sell. (And yeah, we make it fun too.)

Find Your Selling Style

Not everyone sells the same—and that’s the whole point. Whether your reps are Hunters, Gatherers, Farmers or Cooks (yes, it’s a thing), we help them understand their natural strengths and how to lean in.

Take our free Selling Style Assessment to find out where your team thrives—and how we can train to that strength.

Take the assessment

Let's Make Sales the Best Part of the Job Again

We believe anyone can become a great seller with the right tools, coaching, and roadmap. Even the skeptics. Especially the skeptics.

Let’s stop training your team to be like someone else. Let’s build a team that sells like themselves—and wins.

Success Stories: Sales Training in Action

We’ve helped teams across industries increase conversion rates, shorten sales cycles, and boost revenue. From startups to established sales teams, our clients walk away with the skills and confidence to sell effectively.

This company, this mission is EXACTLY what businesses need. How in the world does sales work? I attended the Sales Bootcamp and Middle Six CEO Lisa Proeber broke it down step by step and gave custom insights along the way. Brilliant.

Tamara Edwards

Founder and CEO, TE & Co.

The team really enjoyed it. Most folks thought the results were spot on. I'm looking forward to using the software to help foster team relationships.

Boot Camp Attendee

School District

The Middle Six® is truly a game changer for sales! Lisa turns learning into a party, making the complex art and science of sales feel like a breeze. Every small business owner needs this workshop! Hats off to Lisa and The Middle Six® for making sales so much fun! Highly recommend!

Boot Camp Attendee

Marketing Consultant

I'm a people manager and digging into the results of myself and others will enhance my communication during 1:1s. I have a very diverse team and I don't enjoy conflict. I believe these takeaways will help me frame our discussion in a more effective manner.

Boot Camp Attendee

Large Bank

The Middle Six® sales bootcamp led by Lisa Proeber was an incredible way to spend a day. The workshop was filled with amazing networking, collaboration, and learning. I took away so many tips and key points that I will be incorporating into my future sales techniques!

Brit Grosenick

Sales Manager

The Middle Six®'s Sales Bootcamp is incredible. Lisa really packed a lot of content into a one-day workshop. Left feeling like I had some amazing new tools to help sell my business services. Highly recommend!

Boot Camp Attendee

Small Business Owner

Lisa provided a wonderful, engaging and fun Sales Bootcamp for our whole team! We took away so many pearls that will help us immensely in our business. Highly recommend Lisa & The Middle Six® (we even now know what that means)!