From Insights to Action: Use Your Best Posts to Fuel Smarter Strategy
Learn how to use HubSpot social media analytics to track your top-performing social content, optimize engagement, and build a smarter marketing strategy.
Social Media Wins Start with HubSpot Analytics
You know what’s worse than wasting time creating social media content that flops? Not knowing why it flopped—or worse, why something actually worked. That’s where HubSpot social media analytics come in clutch.
Instead of throwing spaghetti at the algorithm wall, HubSpot gives you clear visibility into what’s performing across your channels. Let’s walk through how to spot your winners, learn from them, and build a smarter strategy using HubSpot’s built-in tools.
See What’s Working—Fast
If you're already publishing social content through HubSpot, you’re sitting on a goldmine of insight.
The HubSpot social media analytics dashboard shows you performance by:
Platform (LinkedIn, Facebook, Instagram, X/Twitter)
Post type (text, image, video, etc.)
Campaign
Date range
You can quickly filter by top-performing social content based on:
Click-through rates
Likes, comments, and shares
Follower growth
Traffic to your website
This allows you to identify not just what did well, but why.
Example: In April, our top post was a Facebook promo for an upcoming Sales Boot Camp. What made it pop?
- Clear CTA
- Bold messaging
- Relevant hashtags
Here’s the caption that led the pack:
“Big goals call for bold action—and our May 2 Sales Boot Camp in Milwaukee is where it starts…”
Repurpose What’s Resonating
Once you know what’s working, you don’t need to reinvent the wheel. You just need to keep it rolling.
Here are a few smart ways to reuse your best content:
Language: If a certain phrase or tone resonated, use similar messaging in future posts.
Format: Did a short-form video outperform everything else? Try a series in that same style.
Timing: Check when your top posts were published—day and time can make a big difference.
Channel: If something worked on Facebook, try adapting it for LinkedIn or Instagram.
Using HubSpot marketing tools, you can clone successful posts, adjust the content slightly, and schedule them across different platforms without switching tabs.
Track Performance Over Time
Growth isn’t about one viral post—it’s about consistently learning and optimizing. HubSpot’s analytics let you track performance trends across weeks, months, and quarters.
You can monitor:
Campaign-level success
Engagement growth per channel
Post-by-post comparisons
Traffic driven to your site
This is where social media performance tracking becomes a game-changer. With this data, you can pivot fast when something’s not working, and double down on what is.
Build a Data-Driven Strategy
Numbers are great, but only if you act on them. HubSpot helps you move from insight to action quickly.
Here’s how:
Set benchmarks using past top-performing social content
Build campaigns that replicate proven formats
Share dashboards with your team to align your strategy
Create reports to show ROI from social to leadership
Pro tip: Combine your social media analytics with HubSpot’s campaign tools to measure how your posts contribute to pipeline, not just likes.
Turn Insights Into Action
HubSpot social media analytics don’t just help you look back—they help you plan forward. By identifying what’s connecting with your audience, repurposing winning posts, and tracking performance consistently, you’ll create a strategy that’s built on real data—not guesswork.
So next time you see a post take off, don’t just celebrate—study it. Then use HubSpot to do it again (and again).
About Hayley Novak
Hayley Novak is the Chief Marketing Officer at The Middle Six®. With nearly 20 years of marketing experience across industries, she specializes in bridging the gap between sales and marketing, ensuring both teams work in sync to drive business success. Since joining The Middle Six® in 2022, she has been the creative force behind the brand’s marketing efforts, crafting strategic campaigns that resonate and convert.
A firm believer in the power of technology to streamline efforts, Hayley leverages tools like HubSpot to optimize sales and marketing alignment, enhance automation, and turn data into actionable strategies. Passionate about storytelling, analytics, and efficiency, she helps businesses cut through the noise and create meaningful connections that fuel growth.
Need some 1:1 attention?
If you’re looking for expert guidance on HubSpot architecture, implementation, or ongoing support, The Middle Six team is here to help. Visit our HubSpot services page to learn more and get started today.
