Unlock The Art & Science of Sales: Watch the Full Webinar + Grab Your ICP Worksheet
Sales isn’t just about squeaky cold calls or generic scripts. It’s about strategy and style. I just opened up access to my recorded webinar The Art & Science of Sales, plus a free Ideal Customer Profile (ICP) worksheet to help you target leads that actually convert. Watch now.
Unlock The Art & Science of Sales: Watch the Full Webinar + Grab Your ICP Worksheet
If you missed The Art & Science of Sales live, we've got good news! You can still catch every moment of it. I’ve just made the recording + resource bundle available, including a free ICP worksheet that’ll sharpen your target lead game.
Here’s why you’ll want to unlock this webinar and what you'll learn.
What’s Inside the Webinar Recording?
I designed this sales training webinar to be more than just slides and facts. Think science + style. You’ll get:
Sales process strategy: How to build a pipeline that’s repeatable, trackable, and full of leads that matter.
Ideal Customer Profile (ICP): Not every lead is your lead. I walk you through defining yours so you stop wasting time.
Buyer psychology & storytelling techniques: Convert motivation into momentum. Use stories that stick.
Sales tools & tactics: Automation, clever nurture sequences, and what I call the “set-it-and-forget-it” followups.
Sales training webinar perks: Visual storytelling, body language, personal brand style. You know, the art side that makes people choose you.
Why This Matters
You might have the most clever lead gen campaigns or a stack of fancy tools. But, if you don’t know who you’re speaking to (that’s where your ICP comes in) or how to connect (hello, storytelling techniques) you’re leaving money on the table.
Ideal customer profile (ICP) is the foundation: It tells you what to say, where to find them, and how to show up in a way that resonates.
Story matters: Humans aren’t logic machines. We remember stories, visuals, authenticity. These are what shift people from “maybe” to “yes”.
Who Should Unlock This Recording
If any of these sound like you, this webinar + resources will be golden:
Founders, business owners, or solo operators who want smarter pipeline strategy, not just hustle.
SDRs / Business Development folks who are ready to upgrade how they prospect and follow up.
Consultants, agency owners, or service professionals who need to sharpen their story and their toolset.
Anyone currently wasting time chasing leads that never close — or feeling like “sales” is awkward.
Frequently Asked Questions
It’s a fillable framework that helps you map out your ideal customer, including their pain points, what moves them, where they live, what messaging sticks. Use it before you send your next outreach or build that new campaign.
Thanks for being here. I believe in sales with soul, systems that work, and strategy + swagger. Let’s take what’s learnable and turn it into what’s actionable.
Unlock The Webinar
If you’re ready to stop spinning your wheels chasing the wrong leads and start selling smarter, now’s your moment. Fill out the short form below, and I’ll send you:
The Art & Science of Sales webinar recording
Slides + bonus resource pack
Free Ideal Customer Profile (ICP) worksheet
About Lisa Proeber
Lisa Proeber is the force behind The Middle Six®. With more than 20 years of high-performing sales experience, she brings a breadth and depth of knowledge to her solo venture. The Middle Six® is not a gatekeeper; it opens the gates for anybody to learn how to succeed at sales. Sales is not a dirty word; it's equal parts art and science, starting from the bottom up. Ready to become a salesperson with a roadmap in hand? Join us, and let's make waves together.
