2025 Year in Review: How The Middle Six Helped Teams Build Better Sales Systems
2025 was a year of momentum for The Middle Six. From CRM rebuilds and Sales Boot Camps to sales enablement marketing and leadership alignment, we helped organizations bring clarity, confidence, and structure to how they sell. Here’s a look at what we built, and what it means heading into 2026.
A Breakthrough Year for Sales Teams
2025 was not just a busy year at The Middle Six, it was a defining one. As organizations navigated increasingly complex buying cycles, evolving sales technology, and higher expectations for performance, one thing became clear: sales teams needed systems and strategies that actually matched how people sell.
That’s where we focused our energy.
Across industries and growth stages, we partnered with leaders and teams to strengthen their sales enablement, modernize their CRM systems, and align people, process, and technology around sustainable growth. The result was not just better dashboards or cleaner pipelines, but stronger confidence, clearer messaging, and more consistent execution.
Building Sales Systems That Match Real Life
One of the biggest themes of 2025 was helping clients build sales systems that reflect reality (not theory).
We led CRM rebuilds and optimizations that rethought pipelines, deal stages, automations, and reporting from the ground up. Rather than forcing teams into rigid templates, we designed custom sales processes that mirrored how deals actually move, where they stall, and what salespeople need to move them forward.
Key outcomes included:
CRM pipelines and custom objects aligned to real buying journeys
Automations that reduced manual work and improved follow-up
Reporting that sales leaders could trust to drive decisions
These efforts helped teams reclaim hours each week while gaining clarity into what was truly happening in their pipelines.
Advancing Sales Training with Art + Science
In 2025, our Sales Boot Camps continued to evolve as a cornerstone of our work. We blended data, structure, and psychology with real-world practice to help sales teams sharpen both skill and mindset.
Our training focused on:
Clear messaging and confident pitching
Repeatable sales frameworks that support consistency
Coaching tools for sales leaders to reinforce learning
By grounding training in everyday selling scenarios, teams didn’t just learn concepts, they applied them immediately. Confidence increased. Conversations improved. And sales processes became more repeatable across teams.
Delivering Strategic HubSpot Solutions
As a HubSpot-first consultancy, 2025 was a major year for advanced HubSpot implementations. We designed and delivered some of our most complex builds yet, supporting organizations through CRM overhauls, custom objects, and sophisticated automation workflows.
Our work included:
Lead and deal dashboards built for executive visibility
Workflow automation that supported accountability and scale
Hands-on education through HubSpot Happy Hours
These efforts helped clients move beyond “using a CRM” to truly running their sales organization through it.
Expanding into Sales Enablement Marketing
This year also marked meaningful expansion into strategic marketing support rooted in sales outcomes. We partnered with clients to build marketing that supports selling, not just visibility.
Deliverables included:
Pitch decks, one-pagers, and case studies
Email campaigns, newsletters, and blog content
Social media programs designed to reinforce sales narratives
By aligning marketing closely with sales strategy, teams were able to communicate more clearly, support reps in active deals, and stay consistent across channels.
Showing Up as Facilitators and Partners
Beyond tools and tactics, 2025 reinforced the importance of alignment. We facilitated listening sessions, sales process revamps, and cross-functional workshops that helped teams move from confusion to clarity.
We translated data into decisions, built SOPs and workflows that reduced friction, and supported leaders in creating accountability without overwhelm. In complex environments, structure brought calm, and momentum followed.
Looking Ahead to 2026
Through it all, we stayed true to who we are: human-centered, systems-smart, and grounded in aggressive positivity. We’re grateful to every client who trusted us with their teams, their technology, and their growth.
Sales is 50% art, 50% science, and always better when built together. We’re excited to carry that belief into 2026.
Ready to strengthen your sales systems in 2026?
👉 Schedule a consultation to explore how The Middle Six can support your sales enablement, CRM strategy, and team performance.
About Lisa Proeber
Lisa Proeber is the force behind The Middle Six®. With more than 20 years of high-performing sales experience, she brings a breadth and depth of knowledge to her solo venture. The Middle Six® is not a gatekeeper; it opens the gates for anybody to learn how to succeed at sales. Sales is not a dirty word; it's equal parts art and science, starting from the bottom up. Ready to become a salesperson with a roadmap in hand? Join us, and let's make waves together.
