Stop the Post-INBOUND Email Tsunami
Every year after INBOUND, inboxes flood with copy-paste outreach that does more harm than good. Here’s why those emails fail—and how to stand out with sales that are 50% art, 50% science, and 100% human.
Why Bad Post-Event Sales Emails Hurt Your Brand (and How to Fix Them)
If you attended INBOUND this year, your inbox probably looks like mine: flooded with dozens of “Missed meeting you at INBOUND” and “Great seeing you at INBOUND” messages.
Let’s be honest. Most of these emails are awful. They’re sloppy, impersonal, and predictable. Worse yet, they reinforce the tired stereotype that sales is sleazy.
At The Middle Six, we believe something different: sales is not a dirty word. Sales is 50% art, 50% science, and 100% human. Full stop.
The Problem With Post-Event Sales Emails
Salespeople and marketers know that following up after a conference is critical. But here’s what’s going wrong:
Subject lines are misleading. “Missed seeing you at INBOUND”? There were thousands of attendees. You didn’t miss me. You didn’t know me.
Copy is sloppy. Many of these emails lack punctuation, clarity, and any sense of polish.
Connection is fake. Saying “great seeing you” when no conversation actually happened erodes trust before it even begins.
Instead of building credibility, this kind of lazy outreach damages your brand and proves the stereotype that sales is pushy or dishonest.
Why It Matters for Your Brand
When thousands of professionals at a premier marketing and sales event all use the same tired playbook, the message is clear: too many “salespeople” don’t actually know how to sell.
And that’s a huge problem. Because bad outreach doesn’t just annoy people. It undermines your brand’s reputation, makes your company forgettable, and ensures your emails get deleted without a second thought.
If you’re investing in CRM platforms like HubSpot to manage contacts, track leads, and run sales sequences, but your copy is sloppy? You’re wasting that investment.
How to do sales outreach right
Great sales outreach isn’t about blasting sequences. It’s about connection. Here’s how to stand out in the post-event inbox clutter:
Be honest. If you didn’t meet someone at INBOUND, don’t say you did. Start fresh.
Personalize with purpose. Reference something real - like a session, a topic, or a mutual interest. THAT builds credibility.
Polish your copy. Punctuation and tone matter. Sloppy emails signal sloppy service.
Add value. Instead of asking for 30 minutes of someone’s time, share a resource, insight, or idea they can use right away.
Human > automated. Sales automation is powerful (especially in HubSpot), but it only works if the content feels human.
Why You Need Sales Coaching
If you’re guilty of sending the kind of email we’re all rolling our eyes at this week, here’s the truth: you need coaching.
Sales coaching helps you:
Write outreach that earns replies (not eye-rolls).
Master the mix of art and science that makes sales effective.
Build confidence in your ability to connect with real humans.
That’s what we do at The Middle Six. From sales boot camps to custom coaching, we help individuals and teams level up their sales game. We’ll teach you how to use tools like HubSpot effectively and more importantly, how to keep your outreach 100% human.
The Final Step in Your Sequence
The post-INBOUND email tsunami proves something we’ve always known: salespeople need better training. Not in automation, not in sequences, in the fundamentals of human connection.
If you’re ready to stop sounding like everyone else, work with us at The Middle Six. Let’s prove together that sales isn’t sleazy. It’s art. It’s science. And it’s human.
About Amy Kant
Amy Kant is a Sales Architect at The Middle Six®. She specializes in process mapping and HubSpot data schema architecture. With over 20 years of experience in digital marketing, web development, project management, and communication, she thrives on transforming complex systems into streamlined, scalable solutions that drive business success. Amy uncovers operational efficiencies and optimize business and sales practices. She is passionate about innovation and problem-solving, empowering teams with the right tools and structures to work smarter.
Need some 1:1 attention?
If you’re looking for expert guidance on HubSpot architecture, implementation, or ongoing support, The Middle Six team is here to help. Visit our HubSpot services page to learn more and get started today.
