How to Handle HubSpot Enriched Data Delete Requests
Received an 'Enriched Data Delete Request' from HubSpot? Discover what this means for your contact records and how to efficiently manage and automate these data removal requests in HubSpot.
Understanding HubSpot’s “Enriched Data Delete Requests Pending” Alert
If you've recently received an email from HubSpot with the subject line "Action Needed: Enriched data delete requests pending," don't worry. It's part of HubSpot's privacy and compliance process. But, it's important to understand what this means for your contacts and how you can take action.
What's Happening?
This notification indicates that a contact has requested the removal of the data enriched by HubSpot's intelligence tools. HubSpot’s enrichment tools automatically enhance your contact records with additional information such as job title, company size, industry, and more. If a contact opts out of this enrichment, HubSpot needs to remove the enriched data linked to that contact, but it does not require deleting the entire contact record.
Why Does It Matter?
When you receive this notification, it means that one of your contacts has exercised their right to privacy and opted out of receiving enriched data. This is part of your compliance with privacy regulations like GDPR, ensuring that your contact data remains accurate and respects the choices of the individuals you are engaging with.
What Should You Do?
As a Super Admin or an assigned user with the proper permissions, you need to go into HubSpot's Settings > Privacy & Consent > Data Request Manager to review and handle the request. Here, you’ll find a list of contacts who have requested the removal of enriched data, and your job is to confirm the deletion of that data for those contacts.
Streamlining the Process: Automate the Deletion
If you want to avoid handling these requests manually every time, you can set up automation. HubSpot allows you to toggle on the setting for "Delete enriched data when request is received" in your Privacy & Consent settings. This ensures that HubSpot automatically removes enriched data as soon as the request is made, saving you time and effort.
The Impact: What Happens After Confirmation?
Once you confirm the deletion, HubSpot will remove the enriched information associated with that contact. This includes details such as job title, company size, industry, etc. The contact’s basic record remains intact, but any additional enriched data will no longer be available.
What Are Your Alternatives?
While HubSpot generally removes the enriched data upon request to stay compliant with privacy laws, you may choose to retain that data in some cases. If you have a legitimate legal basis for keeping the data (for example, if it's critical to your operations or in line with your privacy policy), you may decide not to comply with the request. However, in most cases, following these opt-out requests is the right approach to ensure you stay compliant.
Need Help Managing HubSpot Enriched Data Delete Requests?
If you’d prefer to have a HubSpot expert handle these data removal requests for you, we’re here to help! Reach out to us today, and we'll take care of everything to ensure your contact data remains compliant and up-to-date.
About Amy Kant
Amy Kant is a Sales Architect at The Middle Six®. She specializes in process mapping and HubSpot data schema architecture. With over 20 years of experience in digital marketing, web development, project management, and communication, she thrives on transforming complex systems into streamlined, scalable solutions that drive business success. Amy uncovers operational efficiencies and optimize business and sales practices. She is passionate about innovation and problem-solving, empowering teams with the right tools and structures to work smarter.
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If you’re looking for expert guidance on HubSpot architecture, implementation, or ongoing support, The Middle Six team is here to help. Visit our HubSpot services page to learn more and get started today.
