Case Study
Nexion Solutions

Services

Tactical Sales Plan, HubSpot Architecture & Implementation, LinkedIn Automation + Outreach Strategy

About Nexion Solutions

  • Personal safety tech company protecting individuals at risk of violence through real-time emergency response
  • Its platform connects survivors directly with law enforcement, empowering faster, coordinated support
Liz Kohler, Nexion Solutions Founder + CEO

I would absolutely recommend The Middle Six, especially to companies looking to scale their outreach and accelerate growth with a lean team. With a strong outsource option like The Middle Six, it’s highly economical to offload the sale and marketing functionalities – and achieve higher than expected results.

Liz Kohler

Founder + CEO
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Objectives

  • Reach decision-makers in public safety without compromising survivor safety through public advertising.
  • Build efficient, scalable marketing and sales systems to support a lean, mission-driven start-up team.
  • Establish targeted outreach and visibility among advocacy groups, municipalities, and law enforcement agencies.

The Middle Six® Solutions

  • Developed a Tactical Sales Plan aligned with key buyer personas across advocacy, law enforcement, and government sectors.
  • Built a LinkedIn-centric content and outreach strategy, supported by automation via Cleverly.
  • Implemented and optimized HubSpot for CRM, lead tracking, and workflow automation to streamline internal processes.

Outcomes

x
Increase in organic LinkedIn impressions
friendship

Expanded visibility and opened new conversations with departments and advocacy groups.

%+
LinkedIn growth in engagement within three months
customer-service

Improved team efficiency and stakeholder clarity through structured sales processes and centralized CRM systems

Get Started

414-269-5479

info@themiddlesix.com

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