Why Top Performers Don’t Need More Training (They Need the Right Kind)
Most sales training fails top performers. Our workshops and boot camps are different—tactical, human-centered, and built on the belief that sales is 50% art, 50% science, and 100% human.
Tired of one-size-fits-all sales training?
Let’s get one thing straight: Your top salespeople don’t need another outdated manual, 47-slide PowerPoint, or “enablement session” taught by someone who hasn’t sold anything since fax machines were hot.
What they do need is a challenge. A reset. A message that doesn’t insult their intelligence.
Sales is NOT a dirty word
Because here’s the thing: Sales is not a dirty word. It’s not sleazy, shady, or transactional—it’s deeply human. And the people who are good at it? They’re real pros who deserve better than recycled advice and cookie-cutter workshops.
At The Middle Six, we believe that sales is 50% art, 50% science, and 100% human. That belief drives everything we do, especially how we design our sales training workshops and boot camps.
We don’t just train. We coach. We build. We partner. And we do it in a way that energizes top performers while elevating everyone else.
Why Traditional Sales Training Falls Flat
Let’s be honest: most sales training is built for beginners or for companies who think "training" means “get everyone in a room and talk at them.”
Here’s what’s usually missing:
- Customization for your industry, customer, and sales cycle
- Engagement beyond slides and scripts
- Focus on real-time application, not just theory
- Any acknowledgment that your reps are already selling
Top performers don’t need reminders about basic techniques. They need real-world coaching that taps into their instincts, challenges their approach, and refines their execution.
What Our Sales Workshops and Boot Camps Deliver
At The Middle Six, we design our B2B sales training services to drive behavior change, confidence, and clarity—fast.
Here’s what sets us apart:
The Tactical Sales Plan
We don’t believe in “spray and pray.” We will help you build a Tactical Sales Plan—a customized, high-impact roadmap that outlines what to sell, how to sell it, and who should be doing what. It’s not theory—it’s the next 90 days of execution, mapped and ready.
Live Coaching with Actual Feedback
Our workshops are active. Think role plays, objection handling, live copy edits, messaging audits. We teach through doing, and we give honest, tactical feedback in real-time. It’s where the science of sales meets the art of communication.
Personality-Based Coaching
Everyone sells differently. That’s why we use tools like The Predictive Index to identify who’s on your team—and coach them accordingly. Hunters, Gatherers, Farmers, Cooks—whatever mix you’ve got, we’ll help them operate at their best.
Messaging, Mindset, and Momentum
Sales is personal. We work on your team’s FABs (Features, Advantages, Benefits), help them nail their social proof stories, and reframe their mindset so they stop apologizing for price and start leading with value.
Because again—sales isn’t a dirty word. It’s how problems get solved.
Who It’s For
Our sales boot camps and workshops are built for teams who are:
- Tired of flavorless, one-size-fits-all training
- Hungry to align sales process with actual performance
- Ready to activate the middle 60% and re-ignite top performers
- Growing fast and in need of structure, not scripts
- Looking for human-centered, results-driven sales coaching
We’re not for teams who want to check the box. We’re for teams who want to transform.
Ready to Train Like You Mean It?
It’s time to leave behind the boring binders and unrelatable advice. If you’re ready to fire up your team with sales training that’s equal parts art, science, and heart—let’s talk.
Book a Discovery Call and learn how The Middle Six can lead your next Sales Boot Camp or customize a workshop for your team.
Because your team doesn’t need more training.
They need the right kind.
And we’re ready to deliver it.
About Lisa Proeber
Lisa Proeber is the force behind The Middle Six®. With more than 20 years of high-performing sales experience, she brings a breadth and depth of knowledge to her solo venture. The Middle Six® is not a gatekeeper; it opens the gates for anybody to learn how to succeed at sales. Sales is not a dirty word; it's equal parts art and science, starting from the bottom up. Ready to become a salesperson with a roadmap in hand? Join us, and let's make waves together.
