Sales Training That Actually Sticks

Not another generic sales training program. The Middle Six® blends behavioral science, sales psychology, and real-world technique into seller-doer training your team will actually use — delivered virtually or in person, anywhere your team is. It starts with our signature Sales Boot Camp.

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Is This You?

Your seller-doers are eager to sell bigger, more complex deals — but no one's actually done it before, and there's no playbook to lean on
You're winning deals but losing the revenue on the back end, because there's no consistent handoff or follow-through
Your team is already on HubSpot, but the gap isn't the tool — it's coaching, process, and accountability
You've got a mix of tenured reps, technical staff who also sell, and new hires, and one-size-fits-all training keeps missing all three
Leadership wants visible traction on a deadline, not a slow multi-year culture shift
Your team is spread across time zones, offices, or the country — training has to work virtually as well as it works in a room

If any of that sounds familiar, keep reading.

Our Signature Program: The Sales Boot Camp

If you do one thing for your sales team—or your seller-doers—this year, make it this.

The Sales Boot Camp is The Middle Six®'s flagship training — a full-day (or 4-hour virtual) deep dive into the science, art, and psychology of selling. It's built to work across every generation, learning style, and experience level on your team, from the rep who's been closing deals for 30 years to the architect, engineer, or project manager who's now expected to bring in work as a seller-doer. We run it in person or virtually — for teams down the street or teams scattered across the country.

Every attendee walks away with:

A behavioral assessment (Predictive Index) showing their natural selling strengths and blind spots
Their own elevator pitch, drawing on a proven who/what/who-you-help/why-different/call-to-action formula
A "sticky story" and cocktail-napkin visual they can use in their next client meeting
Strategic, open-ended questions that get prospects to sell themselves
A 7-step closing framework built on the idea that most deals are won in the follow-up

Who it's for: Sales teams, entire company meetings, boards, networking groups, teams with revenue or recruiting responsibility, and individual sellers or business owners who want to sharpen their game.

It's also the right starting point for seller-doer training — helping technical experts in AEC and CRE firms build real sales skills on top of the technical skills they already have. And it's the starting point we recommend for teams making a bigger shift, like moving from transactional selling to consultative, solution-based selling with larger accounts.

See Upcoming Boot Camp Dates & Register

Beyond Boot Camp: Training on the Topics That Are Actually Slowing Your Team Down

The Boot Camp is our core program and the right starting point for most teams, including seller-doers who are new to sales. But it's not the only thing we do. Once the foundation is in place, we run focused sessions on the specific skills your team is missing — objection handling, proposal-building, stakeholder mapping for enterprise deals, closing technique, and more — either as standalone sessions or as the next step after Boot Camp.

We also train on:

Sales Mindset & Reframing · Handling Objections (VET Method) · Strategic Questioning & Pain Point Discovery · Visual Selling · Body Language & Personal Presence · FAB Method · Elevator Pitch Development · Social Proof & Storytelling · Networking Mastery · Digital Sales & Virtual Networking · Email Strategy & Confident Sales Language · The 7 No's Follow-Up System · Closing Techniques · Perceived Value & Value-Based Selling · Sales Communication & Avoiding Misalignment · Aggressive Positivity & Sales Mindset · Selling to Different Buyer Personas · Zoom & Virtual Sales Performance · Account-Based Selling · Sales Pipeline Management

Don't see exactly what you need? We build custom sessions around your team's specific gaps, including bigger shifts like moving from transactional to consultative, solution-based selling.

One Team, Everywhere

We're based in Milwaukee, but our clients aren't. We deliver every program — Boot Camp included — in person or virtually, for teams across the US and beyond.

No franchise model, no scripted methodology handed down from a corporate parent. Every session is built around your buyers, your team, and your business, including firms where seller-doers carry both project work and new business goals.

When Training Alone Isn't Enough

Some teams need more than a workshop. If your sales org — or your seller-doers — is trying to sell bigger, more complex deals — multiple stakeholders, longer cycles, executive buyers — Boot Camp is the right starting point, but it's usually paired with:

A custom sales playbook, so the training doesn't evaporate as new reps or seller-doers join

Fractional Sales Management, for ongoing coaching, pipeline accountability, and HubSpot reinforcement long after the workshop ends

See Fractional Sales Management

Find Your Selling Style

Not everyone sells the same — and that's the whole point. Full-time reps and seller-doers alike have natural strengths, whether they're Hunters, Gatherers, Farmers, or Cooks (yes, it's a thing). We help your team figure out which one they are and how to lean into it.

Take our free Selling Style Assessment to find out where your team thrives — and how we can train to that strength.

Take the assessment

Let's Make Sales the Best Part of the Job Again

We believe anyone can become a great seller with the right tools, coaching, and roadmap. Even the skeptics. Especially the skeptics.

Let’s stop training your team to be like someone else. Let's build a team—reps and seller-doers alike—that sells like themselves and wins.

Frequently Asked Questions

Do you only offer training in Milwaukee?

What is the Sales Boot Camp, and how is it different from your other training?

Do I need to do the Boot Camp before booking a topic-specific session?

Can training be customized to our industry or team?

What is seller-doer training, and do you offer it?

Yes. Seller-doer training is built for technical professionals — architects, engineers, project managers, and consultants — who are expected to bring in business on top of doing the actual project work. It teaches sales skills without turning your team into full-time salespeople. Most seller-doer training starts with our Sales Boot Camp and layers in focused sessions, like FAB Method or Strategic Questioning, based on where your team needs the most help.

How is this different from big-name sales training companies?

What happens after the training is over?

Success Stories: Sales Training in Action

We’ve helped teams across industries increase conversion rates, shorten sales cycles, and boost revenue. From startups to established sales teams, our clients walk away with the skills and confidence to sell effectively.

The Middle Six® is truly a game changer for sales! Lisa turns learning into a party, making the complex art and science of sales feel like a breeze. Every small business owner needs this workshop! Hats off to Lisa and The Middle Six® for making sales so much fun! Highly recommend!

Boot Camp Attendee

Marketing Consultant

I recently had the opportunity to participate in a sales boot camp led by Lisa Proeber, and it was an experience that definitely pushed me to think differently... Lisa’s program was insightful, energizing, and incredibly thought provoking. Grateful for the chance to learn, reflect, and grow.

Mandy Rose

Benson's Restaurant Group

This company, this mission is EXACTLY what businesses need. How in the world does sales work? I attended the Sales Bootcamp and Middle Six CEO Lisa Proeber broke it down step by step and gave custom insights along the way. Brilliant.

Tamara Edwards

Founder and CEO, TE & Co.

The Middle Six® sales bootcamp led by Lisa Proeber was an incredible way to spend a day. The workshop was filled with amazing networking, collaboration, and learning. I took away so many tips and key points that I will be incorporating into my future sales techniques!

Brit Grosenick

Sales Manager

The team really enjoyed it. Most folks thought the results were spot on. I'm looking forward to using the software to help foster team relationships.

Boot Camp Attendee

School District

Lisa provided a wonderful, engaging and fun Sales Bootcamp for our whole team! We took away so many pearls that will help us immensely in our business. Highly recommend Lisa & The Middle Six® (we even now know what that means)!

Sweetox

I'm a people manager and digging into the results of myself and others will enhance my communication during 1:1s. I have a very diverse team and I don't enjoy conflict. I believe these takeaways will help me frame our discussion in a more effective manner.

Boot Camp Attendee

Large Bank

The Middle Six®'s Sales Bootcamp is incredible. Lisa really packed a lot of content into a one-day workshop. Left feeling like I had some amazing new tools to help sell my business services. Highly recommend!