The Middle Six Adds Marketing Specialist to Support HubSpot-Powered Growth for Small Businesses
For Immediate Release
Milwaukee, WI – The Middle Six, a Milwaukee-based B2B marketing and sales agency and HubSpot Gold Solutions Partner, welcomes Ava Rachoner as Marketing Specialist. Rachoner will work directly with small business clients to build HubSpot-powered marketing programs that align sales and marketing goals, strengthen brand visibility, and drive measurable growth.
Rachoner will support clients by building integrated marketing programs that connect HubSpot, content marketing, websites, email campaigns, and sales enablement efforts into a unified growth strategy. Her work focuses on building marketing systems that connect customer engagement, lead generation, and sales activity to measurable revenue outcomes.
Her work will span content creation, website design, email marketing, and sales enablement marketing — a full-funnel approach that connects marketing activity directly to sales outcomes. By aligning sales and marketing teams around shared goals, reporting, and customer journeys, businesses can improve lead quality, increase conversion rates, and create more predictable growth. Rachoner brings industry experience working with clients in construction and trucking, two sectors where stronger alignment between sales and marketing can create significant opportunities for growth.
The Middle Six has built a growing practice serving B2B companies in the construction and trades industries, having recently earned the HubSpot Construction Industry Specialist badge. Rachoner's hire deepens the firm's capacity to serve clients in those verticals.
The Middle Six has seen increasing demand from Milwaukee-area and Midwest businesses for HubSpot marketing, stronger lead generation strategies, and improved sales processes. Rachoner's experience supporting construction companies, contractors, manufacturers, trucking businesses, and other B2B organizations strengthens the agency's ability to deliver practical, revenue-focused marketing programs.
"Ava brings both the marketing skills and the industry awareness our clients are looking for," said Lisa Proeber, Founder of The Middle Six. "Our clients don't just need marketing — they need marketing that connects directly to how their sales teams work. That's what we build, and Ava fits that model well."
Rachoner's hire was also featured in the Milwaukee Business Journal's People on the Move.
About The Middle Six
Founded by sales veteran Lisa Proeber, The Middle Six is a Milwaukee-based B2B marketing and sales agency helping small businesses align sales and marketing strategies to generate qualified leads, improve customer acquisition, and drive measurable growth. As a HubSpot Gold Solutions Partner, The Middle Six specializes in HubSpot CRM implementation, sales training and coaching, marketing for sales enablement, and revenue operations. To learn more, visit www.themiddlesix.com.
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Frequently Asked Questions
Marketing for sales enablement is the process of creating content, campaigns, tools, and systems that help sales teams have more effective conversations with prospects and customers. It connects marketing efforts directly to revenue goals and supports stronger collaboration between sales and marketing teams.
