Posts by Lisa
A Guide to Better Discovery Calls
Learn why open-ended sales questions turn discovery calls into real conversations — and why curiosity beats closed questions every time.
Read More4 Ways AI Tools Are Making Salespeople Better (And More Honest)
If you’re not using AI in your sales process yet, you’re leaving time, accuracy, and competitive advantage on the table. Here are 4 ways we’ve integrated AI tools into our workflow — and why it’s changing how we sell.
Read MoreWhy 1 Phone Call Beats Email for Sales Follow-Up
The world is overflowing with ways to communicate and somehow, the phone call has become the thing salespeople fear most. Here’s why making the call is still the single most effective move in any sales follow-up strategy.
Read MoreStop Rushing the Sale: Why the Best Sales Wins Come from Pacing, Not Pushing
Too many salespeople rush to pricing and miss the opportunity to build real value. This blog breaks down why slowing down your sales process leads to better outcomes, stronger relationships, and more confident buyers.
Read MoreMastering Sales Habits: Key Practices Every Sales Professional Should Adopt
Sales success is built on consistent habits. Learn two essential sales habits that can transform your approach to closing deals.
Read More5 Sales Lessons You Can Learn From College Basketball
What do College Basketball and Sales have in common? A lot more than you think! From dopamine to hustle, discover five essential elements that both basketball and sales share.
Read MoreWhy Confident Sales Leaders Don’t Trash the Competition
In the month of love, here’s a sales tip that lasts all year: never speak negatively about your competitors. The most confident sales organizations respect the marketplace, and know exactly what makes them different.
Read More2025 Year in Review: How The Middle Six Helped Teams Build Better Sales Systems
2025 was a year of momentum for The Middle Six. From CRM rebuilds and Sales Boot Camps to sales enablement marketing and leadership alignment, we helped organizations bring clarity, confidence, and structure to how they sell. Here’s a look at what we built, and what it means heading into 2026.
Read MoreThe Secret to Closing More Sales? Learning How to Lose Them First.
Here’s a hot take: the best closers know how to lose. Whether it’s a prospect that passed or a long-time client who moved on, losing with grace can turn a “no” into a “not yet.” In sales, your biggest wins are often hidden in how you handle the losses.
Read MoreAI Isn’t Coming for Your Sales Job, But Neglecting Your People Might
Everyone’s panicking about AI taking over sales, but the truth is simple: AI can automate tasks, not relationships. Here’s how to protect your career (and get better at selling) by tapping into the most underrated asset you already have—your humans.
Read More