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Case Study
Camo Crew

Services

HubSpot Architecture & Implementation, Talent Acquisition, Sales Coaching, Sales Process Mapping

About Camo Crew

  • Veteran-owned residential and commercial removal company serving Southeastern Wisconsin.
  • Committed sustainability and community empowerment, diverting 80% of items from landfills through a 5-Phase Recovery Process and partnerships with local donation organizations.
Mike McKenna

Working with The Middle Six has been a game-changer. Their ongoing support has been phenomenal in driving continuous improvements. The sales process and follow-up cadence we’ve implemented have already made a huge difference in how we track
opportunities and engage with leads.

Michael McKenna

Operations Manager
camo-crew-2

Objectives

  • Camo Crew lacked an outbound sales process, relying mostly on inbound leads and missing untapped opportunities.
  • Needed a structured system for tracking and following up on leads to maximize sales potential.

The Middle Six® Solutions

  • Established a sales process to track opportunities effectively.
  • Created an ideal client profile to target high-value leads.
  • Built an outbound pipeline to proactively generate and track leads.

Outcomes

development

Improved visibility of active opportunities and consistent follow-up, leading to more targeted outreach and reduced missed opportunities.

lightning

Efficiency & ROI: Streamlined processes enabled quicker responses, with an estimated 2-3x return on investment from email outreach alone, showcasing early HubSpot success.

Impact

Streamlined Sales Process

Outbound strategy boosted proactive sales efforts and lead
management.

Employee Efficiency & Accountability

Clear processes and
tracking improved team effectiveness and accountability.

Enhanced Communication

HubSpot notes ensured timely, accurate follow-up.

Get Started

414-269-5479

info@themiddlesix.com

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