Posts Tagged ‘Building trust in sales’
2025 Year in Review: How The Middle Six Helped Teams Build Better Sales Systems
2025 was a year of momentum for The Middle Six. From CRM rebuilds and Sales Boot Camps to sales enablement marketing and leadership alignment, we helped organizations bring clarity, confidence, and structure to how they sell. Here’s a look at what we built, and what it means heading into 2026.
Read MoreThe Secret to Closing More Sales? Learning How to Lose Them First.
Here’s a hot take: the best closers know how to lose. Whether it’s a prospect that passed or a long-time client who moved on, losing with grace can turn a “no” into a “not yet.” In sales, your biggest wins are often hidden in how you handle the losses.
Read MoreAI Isn’t Coming for Your Sales Job, But Neglecting Your People Might
Everyone’s panicking about AI taking over sales, but the truth is simple: AI can automate tasks, not relationships. Here’s how to protect your career (and get better at selling) by tapping into the most underrated asset you already have—your humans.
Read MoreStop Calling It Ghosting: You’re Just Not Following Up
Think you’ve been ghosted by a sales prospect? Think again. In this post, I’m sharing why most “ghosting” is just bad follow-up and how a 7-touch plan can turn your silence into sales.
Read MoreBuilding Trust in Sales: Using Psychology to Strengthen Client Relationships
Learn how identifying your client’s “love language” can build trust quickly and boost your sales. Discover how personalized approaches strengthen professional relationships and lead to better business outcomes.
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