We Got the Badge! Here’s How Our WBENC Certification Supercharges Your Sales Playbook
WBENC Certification
Guess who’s now an officially card-carrying, stamp-approved, virtually inspected women-owned business?
The Middle Six!
After months of paperwork, a virtual site visit, and lots of “prove-you-own-it” PDFs, The Middle Six is WBENC certified. Cue biodegradable confetti.
WBENC (Women’s Business Enterprise National Council) is the gold standard for verifying that a company is truly women-owned, run, and controlled. Their network tops 21,000 certified WBEs and 500+ corporate heavyweights actively hunting for diverse suppliers. Translation: it’s a matchmaking service for B2B deals that actually close—no more stress-ball swag swaps.
Why We Jumped Through The Hoops
I didn’t start The Middle Six to hoard merit badges. We started because sales teams were drowning in outdated tactics, inconsistent processes, and CRMs that look like junk drawers. But here’s real talk: credentials open doors. WBENC status gets us into RFPs and supplier-diversity budgets we’d never see otherwise.
What We Actually Do (Now With Extra Shine)
- Sales Coaching + Training — Workshops and ongoing coaching that turn “coffee-is-for-closers” veterans and spreadsheet-loving newcomers into one high-performing unit.
- Tactical Sales Plan — A six-step CIRCLE framework that delivers 12-16 laser-focused initiatives and a roadmap you can tape to the wall—and actually follow.
- Sales Process Mapping — Visual blueprints that get the sales process out of everyone’s heads and into a repeatable, coachable flow. Onboarding? Accountability? Customer consistency? Check, check, check.
- HubSpot Architecture + Implementation — We’re Gold HubSpot Solutions Partners, which means we design, automate, and report on your CRM so your reps stop guessing and start closing.
If you’re sick of scattered tactics and random acts of selling, that list probably made your pulse quicken (in a good way).
How the Certification Went Down
- Paper Chase — Articles, bylaws, tax returns, maybe my grocery list.
- Deep Dive — WBENC combed our cap-table, financials, and client roster.
- Virtual Site Visit — A Zoom tour of our Milwaukee HQ at Ward 4.
- Decision Day — “You passed.” Champagne popped. Website footer updated.
New badge, same DNA
- Bigger Tables — Fortune-500 supplier-diversity meet-ups where we can pitch tactical sales plans and HubSpot makeovers without a cold intro.
- RFP Shortcuts — Some bids literally require WBENC certification to even get the invite link. Now we’re on the inside.
- Collab Squad — Picture 21,000 women founders swapping sales-process hacks in Slack. Yes, please.
- Cred Boost — Current clients love knowing their partner is nationally vetted and women-led. It’s good karma and good compliance.
What doesn’t change? Our Midwestern-nice-meets-sales-nerd tone, our obsession with data, and our belief that sales is equal parts art and science—heavy on the science, thanks.
Three Ways to Use Our New Badge (And Our Brains)
- Level-Up Your Team — Book Sales Coaching + Training so reps finally land discovery calls without sounding robotic.
- Fix the Foundation — Let’s co-create a Tactical Sales Plan and map the process so everyone knows exactly what happens from first touch to closed-won.
- Automate the Chaos — Hand us your HubSpot wishlist; we’ll architect, implement, and train your crew while you watch the dashboards light up.
Final Word (Mic Drop Optional)
Certification isn’t the finish line—it’s a launchpad. It puts The Middle Six in conversations with companies ten times our size without diluting our human-first DNA.
If you’re ready for sales coaching that sticks, a tactical roadmap that lives past Q1, or a HubSpot build that finally sings, slide into my inbox: lisa@themiddlesix.com. Let’s make deals—no sleaze required.
Thanks for reading. Now excuse me while I slap that WBENC logo on every deck, proposal, and coffee mug in sight. 
