Big Changes Ahead: Say Goodbye to HubSpot Insights (and Hello to What’s Next)
HubSpot Insights is retiring on March 17, 2025. Learn what this means for your workflows and discover the best data enrichment tools like Apollo.io and Breeze Intelligence to keep your CRM running smoothly.
HubSpot Insights is changing
We’re bringing you some important news about a shift happening in the HubSpot universe. Starting March 17, 2025, HubSpot will officially stop supporting HubSpot Insights, the handy-dandy tool that automatically enriches your company records for free.
I know—you’ve got big feelings about this, right? Me too. Let’s take a breath, sip our coffee (or tea), and dive into what’s changing and how you can keep your workflows running smoothly.
What’s Happening?
For those of you who’ve been using HubSpot Insights to automatically enrich company records (like adding industry, location, or revenue data), here’s the scoop:
- The good news: Your existing HubSpot Insights data will stay put. Plus, company names will still automatically populate based on domain names.
- The not-so-good news: HubSpot Insights will no longer enrich new company records automatically. If you want new records to sparkle with enriched data, you’ll need to do it manually—or check out HubSpot’s shiny new offering, Breeze Intelligence (more on that below).
- The Intelligence tab stays: This gem on company records will still give you great insights. You’ll just need to enter the data manually when creating new records.
Do you use any of these company data points? Here's what you may be losing
- Annual revenue
- City
- Country
- Description
- Facebook company page
- Industry
- Is public
- LinkedIn bio
- LinkedIn company page
- Name
- Number of employees
- Phone number
- Postal code
- State/Region
- Street address
- Street address 2
- Time zone
- Total money raised
- X account handle
- Web Technologies
- Website URL
- Year founded
Why This Matters for You
If you’re using lists, workflows, lead scoring, or lead routing that rely on HubSpot Insights, this change could impact how things function. Properties like industry, annual revenue, or location won’t auto-update anymore, so:
- Your lists or workflows might not work as expected.
- Lead scoring and routing rules could get wonky if they depend on data HubSpot Insights previously filled in.
Pro tip: Go ahead and audit any automations, workflows, or scoring rules now to ensure they’ll keep running smoothly post-March 17, 2025. Need some help? We are here to guide you through this.
Your New Options for Data Enrichment
So, how can you keep your data fresh, relevant, and ready to power your marketing efforts? Here are two great options:
1. Apollo.io
If you’re looking for a robust, external solution, Apollo.io is a fantastic choice for data enrichment. Here’s why:
- Comprehensive data: Apollo offers enriched information about companies, contacts, and even buyer intent, giving you a full view of your prospects.
- Integration-friendly: Apollo works seamlessly with HubSpot, allowing you to sync enriched data directly into your CRM.
- Affordable and flexible: Depending on your needs, Apollo offers flexible pricing that makes it a solid option for businesses of all sizes.
Whether you’re building lists, refining your ICP, or personalizing outreach, Apollo can help fill the gaps left by HubSpot Insights. Set up some time with us for a demo!
The Middle Six is an Apollo.io partner and we’d love to help guide you through the process of leveraging the power of Apollo.io. Want to learn more about leveraging Apollo for lead generation? Unlock our Ultimate Guide to Lead Generation.
2. Breeze Intelligence
HubSpot’s new AI-powered tool, Breeze Intelligence, is another emerging option. It’s currently in BETA and designed to take data enrichment to the next level:
- AI-driven insights: Get more accurate and detailed information about companies and contacts.
- Intent data: Identify who’s ready to buy and when, giving your sales team a leg up.
- Form shortening: Reduce friction in your lead forms with pre-populated fields.
- Credit-based pricing: Only pay for what you use—no hidden fees.
Want to know more about Breeze Intelligence? As a HubSpot Gold Tier Partner, we’ve got your back! Schedule a demo with us.
Your Next Steps
I know, change can be a lot. But don’t worry, we’re here to guide you through it! Here’s what you can do to prep:
- Audit your current processes: Check any automations, lead scoring, or workflows relying on HubSpot Insights data. Don’t want to audit HubSpot yourself? Let us do it for you! Use this link to schedule a meeting.
- Pause or update impacted workflows: Make sure your automations won’t break without those enriched properties.
- Explore enrichment options: Consider tools like Apollo.io or Breeze Intelligence to keep your data sharp and actionable.
Have Questions? Let’s Chat!
If you’re feeling stuck or have questions, don’t hesitate to send us a message—we’ve got your back!
Change isn’t always easy, but it’s also an opportunity to level up. With a little prep and some forward-thinking, your HubSpot setup will be humming along like a dream in no time.
About Amy Kant
Amy Kant is a project manager and HubSpot solutions architect at The Middle Six. A long-time contractor with the company, Amy brings over 20 years of expertise in project management, data analysis, and digital marketing. As The Middle Six continues to expand its HubSpot CRM and marketing services, Amy helps drive innovation and delivers tailored client solutions.
Need some 1:1 attention?
If you’re looking for expert guidance on HubSpot architecture, implementation, or ongoing support, The Middle Six team is here to help. Visit our HubSpot services page to learn more and get started today.
