News + Media

The Middle Six, a Milwaukee HubSpot agency, has hired Teagan Ellefson as Marketing Specialist. Teagan brings SEO and Answer Engine Optimization (AEO) expertise to help small businesses get found on search engines and AI platforms.

The Middle Six, a Milwaukee HubSpot Gold Solutions Partner, has hired Ava Rachoner as Marketing Specialist to help small businesses in construction, trucking, and other industries align marketing with sales goals.

CBS 58 featured The Middle Six after the sales consulting firm earned HubSpot’s Construction Industry Specialist Badge — one of the first firms to receive the recognition.

Sales Culture Unfiltered Podcast The Middle Six® Founder Lisa Proeber, an innovative sales leader and business development strategist, is on a mission to change the mindset that sales is a dirty word. She recently joined Dr. Nadia Y. Brown on the Sales Culture Unfiltered Podcast to share powerful insights on sales culture, leadership, and building…

Media Contact: Hayley Novak, CMO The Middle Six hayley@themiddlesix.com For Immediate Release Milwaukee, WI – The Middle Six, a Milwaukee-based sales consulting firm transforming how businesses approach their sales strategies, is proud to announce the addition of Kim Marx as Client Success Manager. In this role, Marx will lead the implementation and optimization of HubSpot…

Real Talk, Real Growth: My Feature on Xena Workwear Ever been asked to describe yourself and thought, “Do I say sales expert or accidental entrepreneur who’s allergic to boring conversations?” Lucky for me, our friends over at Xena Workwear just did it for me, and they NAILED it.They featured yours truly on their blog, and…

In today’s fast-changing sales landscape, technical fluency isn’t just for IT teams. It’s the superpower that sets sales leaders, admins, and enablers apart. The Middle Six’s Amy Kant shares insights from her recent conversation on Crunch Time with Crispy about how technical fluency drives smarter processes, stronger adoption, and real results.

Lisa Proeber is a Milwaukee-based business owner and self-described serial entrepreneur. Check out this feature in Fabulous Wisconsin.