Sales Training
Struggling with a sales team that’s not closing enough deals? Our custom sales training workshops and personalized coaching equip your team with the skills, strategies, and confidence to sell more effectively—no generic fluff, just real results.
Why Sales Training Matters
Your team is unique, and your sales training should be too. Generic, one-size-fits-all sales programs don’t cut it when you need to refine skills, optimize processes, and actually close more deals. That’s where The Middle Six® comes in. Our custom sales training workshops and sales coaching programs are built around your company’s challenges, goals, and market dynamics.
Our Approach to Sales Training
We believe that sales is both an art and a science. Our training methodology combines proven sales strategies with real-world applications to ensure your team isn’t just learning—but applying and winning.
Interactive Sales Training Workshops
Designed for teams who need a hands-on, practical approach to selling. We break down:
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Sales Fundamentals
Prospecting, lead generation, objection handling, and closing deals
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Advanced Selling Techniques
Negotiation, relationship-building, and value-based selling
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Custom Sales Process Development
Building a repeatable, scalable sales process for your team
Personalized Sales Coaching
One-on-one coaching for individuals who need tailored strategies to improve performance. Our coaching covers:
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Identifying Strengths + Gaps
Personalized feedback and action plans
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Mastering the Sales Conversation
Practical role-playing and real-world application
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Accountability + Progress Tracking
Ongoing support to ensure success
Sales Process Optimization
Your sales process is your playbook—and it needs to work. We help you:
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Audit and refine your current sales process
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Implement CRM best practices for efficiency
Negotiation, relationship-building, and value-based selling
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Develop structured follow-up strategies that convert leads into customers
Why Choose The Middle Six?
Our programs aren’t fluff. We focus on real-world, tactical sales training that gets results. When you work with us, you’re getting:
Customized training based on your team’s needs
Actionable insights that improve sales performance
Coaching that keeps your team accountable and engaged
Strategies designed for long-term sales success
Sales Training Powered By Software
Optimize and build your team using science based behavioral data.
Sales Training Powered By Software
Optimize and build your team using science based behavioral data.
Success Stories: Sales Training in Action
We’ve helped teams across industries increase conversion rates, shorten sales cycles, and boost revenue. From startups to established sales teams, our clients walk away with the skills and confidence to sell effectively.
The Middle Six®'s Sales Bootcamp is incredible. Lisa really packed a lot of content into a one-day workshop. Left feeling like I had some amazing new tools to help sell my business services. Highly recommend!
Boot Camp Attendee
Small Business Owner
Brit Grosenick
Sales Manager
The team really enjoyed it. Most folks thought the results were spot on. I'm looking forward to using the software to help foster team relationships.
Boot Camp Attendee
School District
The Middle Six® is truly a game changer for sales! Lisa turns learning into a party, making the complex art and science of sales feel like a breeze. Every small business owner needs this workshop! Hats off to Lisa and The Middle Six® for making sales so much fun! Highly recommend!
Boot Camp Attendee
Marketing Consultant
Sweetox
I'm a people manager and digging into the results of myself and others will enhance my communication during 1:1s. I have a very diverse team and I don't enjoy conflict. I believe these takeaways will help me frame our discussion in a more effective manner.
Boot Camp Attendee
Large Bank
This company, this mission is EXACTLY what businesses need. How in the world does sales work? I attended the Sales Bootcamp and Middle Six CEO Lisa Proeber broke it down step by step and gave custom insights along the way. Brilliant.
Tamara Edwards
Founder and CEO, TE & Co.
Get Started Today
Ready to take your sales team to the next level? Schedule a consultation to discuss how our custom sales training and coaching solutions can work for your team.
