Tactical Sales Plan A Roadmap to Revenue Growth
We specialize in creating actionable and results-driven Tactical Sales Plans designed to boost your revenue and refine your sales strategy.
What is a tactical sales plan?
A Tactical Sales Plan is a formal roadmap that outlines strategic sales initiatives and campaigns to help small businesses maximize their market impact. Whether you're looking to enhance your team’s performance or penetrate new markets, our proven process sets the stage for long-term growth.
A Tactical Sales Plan is more than just a document; it’s a strategic blueprint that aligns your sales goals with actionable steps. At The Middle Six®, we use our proprietary 6-step CIRCLE process to craft custom plans tailored to your business's unique needs.
What's included
- Customer analysis (your three favorite customers + three dream customers).
- Interviews or surveys with your team, and a high-level analysis of the findings.
- An executive brain dump to get all your ideas out of your head and into our hands.
- Market research to hone in on your sales strategy.
- Tactical sales plan with the option to customize sales initiatives.
The Results
- A sales roadmap designed for growth.
- Buy-in from your entire team.
- BHAGs. Big Hairy Audacious Goals.
- Confidence in your plan.
- Ability to step back and save time.
- A solid strategy to share with investors.
- Communicate with your team to align goals and expectations.
- Inquire with the market to understand opportunities and trends.
- Review the results of your current strategies and performance.
- Commit to a sales plan that aligns with your business objectives.
- Launch targeted initiatives designed to achieve measurable results.
- Explore ongoing improvements for sustained success.
The Power of Research: A Foundation for Success
Effective sales strategies are built on a foundation of deep research and market understanding. At The Middle Six®, we take the time to understand your business, your customers, and your competitive landscape. Our process involves:
- Competitive Analysis: Uncover key insights about your competitors to identify areas where you can differentiate and add value. Knowing your competition’s strengths and weaknesses enables your team to address objections and close deals with confidence.
- SWOT Analysis: Our thorough analysis identifies your strengths, weaknesses, opportunities, and threats, ensuring your Tactical Sales Plan is both proactive and strategic.
- Client Interviews: Direct feedback from your current customers helps us understand their perspective, uncover what sets you apart, and identify ways to build on your success.
This data-driven approach equips your business with the insights needed to outpace the competition and resonate with your target audience.
What’s Included in Your Tactical Sales Plan?
Every Tactical Sales Plan from The Middle Six® includes detailed insights and actionable recommendations to drive sales performance. Here’s what you can expect:
- Comprehensive SWOT Analysis to address gaps and leverage strengths.
- Summarized results from our Internal Benchmark Survey and Customer Interviews.
- Clear revenue goal benchmarks to measure success.
- Identification of market growth opportunities tailored to your business.
- Recommendations for 12-16 sales initiatives, with three (3) high-priority initiatives to execute immediately.
Our plans are designed to give you clarity, focus, and a competitive edge, helping you make informed decisions that fuel your growth.
Why Choose The Middle Six®?
At The Middle Six®, we believe that small businesses deserve big results. Our Tactical Sales Plans combine research, strategy, and actionable steps to help your business unlock its full potential. By aligning your sales initiatives with market opportunities and team strengths, we create a roadmap for success that’s both sustainable and scalable.
What are people saying about our Tactical Sales Plans?
I feel more confident in making “the ask” and therefore have been able to upsell my current clients. Ensuring they know I am able to grow WITH them. By next month I will have increased my monthly income by an additional $4k from current clients alone. I can’t get over how much action and change and growth I have seen since laying out this plan.
Ashton Henry
Founder & CEO, Small Studio
Ready to transform your sales strategy?
Contact us today to learn more about how The Middle Six® Tactical Sales Plan can take your business to the next level. Let’s build a winning strategy together.
