About Us

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About The Middle Six®

For every 10 sales, you’ll lose two no matter what you do, you’ll win two if you do your job ok, but it’s what you do with the middle six that really matters.

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Redefine and standardize sales.

We create sales roadmaps that empower, educate, and engage entire teams.

Sales is equal parts art and science.

Who We Are

The Middle Six® is a lean sales and business development consultancy. We help businesses seeking to create, fill or sustain sales pipelines by embracing the mentality that sales is equal parts art and science. We help small businesses by providing consulting, training and sales services. In addition, we help all businesses by providing coaching and training. 

What We Believe

  • The Middle Six® believes sales is not a dirty word.

  • The Middle Six® believes sales is equal parts art and science.

  • The Middle Six® believes sales starts from the bottom up.

  • The Middle Six® believes in the power of delegation.

  • The Middle Six® believes you need to be ready and willing to change to make waves.

  • The Middle Six® believes all team members need a seat at the table.

  • The Middle Six® believes progress starts with accountability.

  • The Middle Six® believes anybody can become a salesperson with a sales roadmap in hand.

What We Believe

  • The Middle Six® believes sales is not a dirty word.

  • The Middle Six® believes sales is equal parts art and science.

  • The Middle Six® believes sales starts from the bottom up.

  • The Middle Six® believes in the power of delegation.

  • The Middle Six® believes you need to be ready and willing to change to make waves.

  • The Middle Six® believes all team members need a seat at the table.

  • The Middle Six® believes progress starts with accountability.

  • The Middle Six® believes anybody can become a salesperson with a sales roadmap in hand.

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Lisa Proeber Owner & Founder

Lisa Proeber is the force behind The Middle Six®. With more than 20 years of high-performing sales experience, she brings a breadth and depth of knowledge to The Middle Six®. She’s a chameleon, striving to be everything to everyone all the time; the voice of the brand is an equal opportunity provider teaching anybody and anyone how to improve their sales, even if it’s their first time. The Middle Six® is not a gatekeeper; it opens the doors for anybody to learn how to succeed at sales.