Posts by Lisa
When Your Clients Brag About You (and You Let Them)
Real Talk, Real Growth: My Feature on Xena Workwear Ever been asked to describe yourself and thought, “Do I say sales expert or accidental entrepreneur who’s allergic to boring conversations?” Lucky for me, our friends over at Xena Workwear just did it for me, and they NAILED it.They featured yours truly on their blog, and…
Read MoreUnlock The Art & Science of Sales: Watch the Full Webinar + Grab Your ICP Worksheet
Sales isn’t just about squeaky cold calls or generic scripts. It’s about strategy and style. I just opened up access to my recorded webinar The Art & Science of Sales, plus a free Ideal Customer Profile (ICP) worksheet to help you target leads that actually convert. Watch now.
Read MoreFrom Sales Rockstar to Sales Manager: Why Your Ego Needs a Time-Out
Just because you’re a top-performing salesperson doesn’t mean you’ll crush it in management. Trust me. I learned that one the hard way. Here’s the mindset shift every sales leader needs to make (before they crash and burn).
Read MoreWhy Amazing Salespeople Still Need Sales Managers (Yes, Even You)
Even the best salespeople have blind spots—like ignoring their pipeline. If you think you don’t need a sales manager, this one’s for you. A little tough love (and a lot of truth) from someone who’s been there.
Read MoreWe Got the Badge! Here’s How Our WBENC Certification Supercharges Your Sales Playbook
WBENC certification puts The Middle Six in the big rooms—ready to deliver sales coaching, tactical plans, process mapping, and HubSpot magic.
Read More50% Analog, 50% Digital, 100% Human
Remember MapQuest print-outs and cold calls from the parking lot? I do—and I’m proof that mixing those analog roots with today’s slick digital tricks is the secret to selling like a legend.
Read MoreWhy Top Performers Don’t Need More Training (They Need the Right Kind)
Most sales training fails top performers. Our workshops and boot camps are different—tactical, human-centered, and built on the belief that sales is 50% art, 50% science, and 100% human.
Read MoreLisa Proeber named ‘Notable Entrepreneur’ by BizTimes Milwaukee
I’ve been officially deemed “Notable” by BizTimes Milwaukee—and no, this time it’s not just my mom saying it. From launching The Middle Six to opening Board & Brush studios, a bar, and even penning a children’s book, I’m all in on building businesses that make real impact.
Read MoreSales Therapy: What I Learned in Therapy That Transformed My Sales Strategy
I started therapy to get better at dating. I left with a deeper understanding of myself—and a breakthrough sales strategy. This is your permission slip to treat sales like therapy. Here’s what I learned.
Read MoreSpeak Human: How to Translate Sales Speak into What Your Clients Actually Understand
If your sales pitch sounds like alphabet soup (CRM, ICP, KPI—oh my), your clients might be nodding politely while screaming internally. Let’s break the code and turn your sales strategy into something people actually get—and buy.
Read More