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Case Study
The Perk

About The Perk

  • The Perk is a leadership development studio with eight employees based in Madison, WI.
  • They service major accounts such as GE Healthcare and American Family Insurance.
dan roe

The best intangible outcome was giving us the confidence to do the selling. We have a mantra at The Perk that everyone sells, so everyone had to level up their skills, and be able to sell. We’re finally comfortable on the sales side, and a lot of that is from working with The Middle Six®.

Dan Roe, CPA

Leadership Coach, Culture Consultant
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Objectives

  • Increase sales revenue without reinventing their existing approach or adding the cost of a new full time salesperson
  • Develop a strategic plan while learning about and implementing advanced sales methodologies and skills.

The Middle Six® Solutions

  • Assessed and identified sales challenges, crafting a strategic action plan highlighting starting points and improvement opportunities.
  • Tailored the plan to suit The Perk’s small team, ensuring manageable implementation.
  • Guided The Perk through sales coaching, consulting, and training processes, and provided expertise to resolve stalled deals, enhance client communication, and overcome objections.
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Outcomes

  • Gained confidence, knowledge, skills and ability to hit and exceed monthly revenue targets.
  • Achieved immediate ROI by closing a single deal within three weeks of working with The Middle Six®.

Results

%
YOY Increase in B2B Sales
Deals Added to Pipeline
Sales Emails Sent