Case Study

The Perk

Services

Tactical Sales Plan & Sales Boot Camp

Challenges

No dedicated sales team
Lack of sales skills, knowledge & abilities

Benefits

The Perk team gained confidence, knowledge, skills and ability to do the selling themselves

The best intangible outcome was giving us the confidence to do the selling. We have a mantra at The Perk that everyone sells, so everyone had to level up their skills, and be able to sell. We’re finally comfortable on the sales side, and a lot of that is from working with The Middle Six.

Dan Roe, CPA

Leadership Coach, Culture Consultant

Objectives

The Perk is a small professional services studio providing leadership development, coaching and culture consulting. They have a great product, but they knew they could do better with the right selling tools. Being a 5-year-old company, they didn’t want to reinvent the wheel or add a sales person to their team. So, The Perk looked to hire a sales consultant to teach them sales methodologies and skills. They knew their current team could sell because they were the ones providing the services, but they needed help with leveling up their sales game, and that’s where The Middle Six stepped in.

Solutions

The Middle Six assessed and identified the sales problems and crafted a plan of attack. The Perk got the best bang for their buck with a complete action plan of where to start as well as where their opportunities for improvement were. Recognizing that they are a small team and cannot do everything at once, The Middle Six took The Perk through the sales coaching, consulting and training processes. The Middle Six provided expertise to answer questions when deals got stuck, assist with client communication, and overcoming objections.