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Case Study
Xena Workwear

Services

B2B Strategy, Tactical Sales Plan, Process Mapping, CRM Architecture & Implementation, Fractional Sales

About Xena Workwear

  • Women’s workwear company specializing in stylish women’s steel toe shoes and apparel.
  • 4M in annual revenue.
  • Based in Michigan with six employees.
ana kraft

I had a fantastic experience working with Lisa Proeber and The Middle Six. Lisa is a super connector and systems thinker who helps build effective sales channels. Would highly recommend working with her team.

Ana Kraft

Founder and CEO
Alison-Gasser-Xena-Workwear-Blog

Objectives

  • Expand from a direct-to-consumer (D2C) business model to business-to-business (B2B) and business-to-retailer (B2R) channels.
  • Capture shoe voucher programs with manufacturers, general contractors, and trades requiring steel toe footwear.
  • Become a supplier for large, nationwide distributors like Grainger and Saf-Gard.

The Middle Six® Solutions

  • Assessed and identified sales challenges, crafting a strategic action plan highlighting starting points and improvement opportunities.
  • Developed a formal B2B plan that outlined a go-to-market strategy.
  • Implemented HubSpot and developed automations to boost revenue and integrate sales processes with sales sequences.

Outcomes

Achieved the ability to project 2-3 years into the future and plan for manufacturing and staffing growth more effectively with HubSpot.

Results

%
YOY Increase in B2B Sales
%
YOY Increase in B2R Sales

Get Started

414-269-5479

info@themiddlesix.com

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