Why ‘Luck’ Has Nothing to Do with Closing More Deals (And What You Should Do Instead)
Sales isn’t about luck—it’s about strategy. Learn how to use HubSpot to track leads, engage prospects, and close more deals (no four-leaf clovers required).
Ah, St. Patrick’s Day—the time for green beer, lucky charms, and searching for that mythical pot of gold. But when it comes to closing deals, if you’re counting on luck, you might as well be chasing rainbows.
The truth? Sales isn’t about luck. It’s 50% art and 50% science, and 0% four-leaf clovers. Sure, you might stumble upon a hot lead once in a while, but if you want consistent success, you need a strategy—not superstition. And that’s where HubSpot comes in.
The Myth of the 🍀 Lucky 🍀 Sales Rep
Ever heard someone say, “Wow, they’re just lucky in sales”? Let’s be real—that’s nonsense. The reps who are always crushing their quotas aren’t lucky; they’re prepared. They track their leads, follow up strategically, and use data to work smarter, not harder.
Think about it: If sales were all about luck, top performers wouldn’t be, well, consistent. But they are. And that’s because they have a system that works.
The Art and Science of Sales (No Magic Required)
The belief that sales is purely a numbers game—where making more calls or sending more emails means higher success—is a myth. Effective sales strategies focus on quality interactions and targeted efforts rather than sheer volume.
Sales is a beautiful blend of art and science. The art is about building relationships, understanding people, and knowing when to push and when to step back. The science is about leveraging data, tracking activity, and using tools to automate the grunt work so you can focus on selling.
HubSpot is like the ultimate sales playbook, helping you take the guesswork out of the process. Here’s how:
1. Never Let a Lead Slip Through the Cracks
With HubSpot, every interaction with a prospect is logged, so you always know where things stand. No more scribbled notes or “I think I emailed them last week” moments.
2. See Your Entire Sales Pipeline at a Glance
It’s like having X-ray vision for your deals. HubSpot’s pipeline view lets you track progress, spot bottlenecks, and know exactly what’s needed to close more business.
3. Work Smarter with Email Tracking & Automation
Ever wonder if your prospect actually opened your email? With HubSpot, you know. And with automated follow-ups, you don’t have to rely on “luck” to get responses—you make it happen.
4. Align Sales & Marketing for Maximum Impact
If marketing is running campaigns and sending leads your way, you need to know what’s working. HubSpot connects sales and marketing data so you can tailor your outreach and close deals faster.
5. Use Data to Sell Smarter
Gut feelings are great, but real insights are better. HubSpot’s reporting tools show you what’s working (and what’s not), so you can double down on successful strategies instead of hoping for the best.
Ditch Luck—Go for Strategy
Look, no one’s saying a little luck never helps. But when it comes to sales, you don’t want to leave things to chance. HubSpot gives you everything you need to track, engage, and convert leads—without relying on superstition.
So this St. Patrick’s Day, while others are searching for four-leaf clovers, you’ll be closing deals like a pro. And trust me—that’s way better than luck.
And if you’re looking for a real roadmap to sales success, check out The Middle Six’s Tactical Sales Plan. It’s designed to help small businesses take control of their sales strategy and drive predictable revenue—no luck required.
Or, if your sales process feels like a tangled mess, our Sales Process Mapping Services can help you streamline and optimize your workflow so you can close more deals with confidence.
About Amy Kant
Amy Kant is a Sales Architect at The Middle Six. She specializes in process mapping and HubSpot data schema architecture. With over 20 years of experience in digital marketing, web development, project management, and communication, she thrives on transforming complex systems into streamlined, scalable solutions that drive business success. Amy uncovers operational efficiencies and optimize business and sales practices. She is passionate about innovation and problem-solving, empowering teams with the right tools and structures to work smarter.
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If you’re looking for expert guidance on HubSpot architecture, implementation, or ongoing support, The Middle Six team is here to help. Visit our HubSpot services page to learn more and get started today.
