Seven reasons why you should have a client meeting uniform

Do you have a “uniform” for meeting with clients?

Back in the day, I worked for a company that stressed the importance of interior design and completing a room. The seven layers of design for a room are: soft goods, tables, lamps, rugs, art, accessories, and greenery. We required our employees to match this with their dress code. Seven layers of clothing were required. To this day, I still can’t leave the house without making sure I have at least seven items on. Jeans, shoes, shirt, blazer, watch, earrings, necklace.

Remember that scene in Office Space where poor Jennifer Aniston gets chewed out for not having enough “Flair” on her uniform? Yeah, it’s a bit like that! The struggle is real, folks.

But seriously, there’s something to be said about dressing up for client meetings. It’s not just about looking polished; it’s about showing respect and putting your best foot forward. Think of it as an interview for a job you’re absolutely gunning for—the one you really, really want.

1. First Impressions Matter

We’ve heard it before, but it’s worth saying: you don’t get a second chance to make a first impression. When you show up to a client meeting looking sharp and put-together, you’re signaling that you value professionalism and take your work seriously. A well-thought-out “client meeting uniform” sets the tone right from the start.

2. Boost Your Confidence

There’s something empowering about putting on an outfit that makes you feel like a million bucks. Having a standard “uniform” is like a secret weapon to boost your confidence. When you look good, you feel good—and that confidence is contagious.

3. Consistency Builds Trust

Consistency makes things familiar, and when things are familiar, it builds trust. By having a personal style – with as many pieces of “flair” as you deem necessary – you establish a sense of reliability and dependability. It’s a way of subtly showing clients what to expect from you. They may not even pick up on your “uniform” and that’s okay! There’s nothing more comforting than knowing what to expect.

4. Reflect Your Personal Brand

Your personal style speaks volumes about who you are as a professional. Having a client meeting uniform allows you to showcase your personal brand and communicate your unique identity. Whether you lean towards classic elegance or a fun and funky modern flair, your outfit can convey your values and expertise without saying a word.

5. Show Respect to Your Clients

Having a uniform for client meetings isn’t just about you—it’s a gesture of respect towards your clients. It demonstrates that you value their time and the importance of the meeting. When you put effort into your appearance, you’re showing that you prioritize their business and are committed to making a positive impression.

6. Create a Memorable Impression

When I was in high school, there was a teacher who always wore purple. It was her favorite color. Every single day she wore purple. Sometimes it was head-to-toe purple. Other days, it was a purple headband, top and shoes with a black skirt. But there was always purple. Twenty years later, I still remember it! In a sea of meetings, standing out can be a challenge. Your client meeting uniform can be your ticket to making a memorable impression. Whether it’s a signature accessory or a signature color, a thoughtful outfit can leave a lasting mark in the minds of your clients, making you more memorable and remarkable.

7. Set the Tone for Success

Having a client meeting uniform sets the tone for success. It’s a tangible reminder that you’re stepping into a professional role and that you’re ready to tackle whatever challenges or opportunities lie ahead. When you dress for success, you’re more likely to embody success in your demeanor and interactions.

Finding the Sweet Spot

Now, I’m not saying you have to go full-on runway model every time you meet a client. The key is finding that sweet spot where you’re comfortable, but you still look like you mean business. Maybe it’s a sharp blazer over a casual shirt, or those killer shoes that make you feel invincible.

The goal here is to strike a balance between professionalism and personality. You want to be memorable for the right reasons—your expertise and your style. After all, you never know when a little flair might just seal the deal.

So, next time you have a client meeting on the cards, think of it as your moment to shine. Channel your inner fashion guru (or at least try to) and show up ready to conquer the world, one well-dressed client at a time.

And hey, if all else fails, just remember the magic number: seven. Jeans, shoes, shirt, blazer, watch, earrings, necklace. It’s like your secret weapon against any fashion faux pas.

Closing the Deal

Looking for more sales tips? Sign up for our next Sales Bootcamp. Don’t forget your flair!