Blog
6 Signs You’ve Outgrown Spreadsheets for Sales
I love spreadsheets. LOVE them. But even I have to admit—there comes a time when you need to stop pretending Excel is a CRM.
Read MoreWe Got the Badge! Here’s How Our WBENC Certification Supercharges Your Sales Playbook
WBENC certification puts The Middle Six in the big rooms—ready to deliver sales coaching, tactical plans, process mapping, and HubSpot magic.
Read MoreStop Buying HubSpot Blind: Design Your CRM Around Your Sales Machine First
Hot take: choosing a HubSpot tier before you blueprint your sales process is like buying couches before measuring the living room.
Read More50% Analog, 50% Digital, 100% Human
Remember MapQuest print-outs and cold calls from the parking lot? I do—and I’m proof that mixing those analog roots with today’s slick digital tricks is the secret to selling like a legend.
Read MoreWhy Top Performers Don’t Need More Training (They Need the Right Kind)
Most sales training fails top performers. Our workshops and boot camps are different—tactical, human-centered, and built on the belief that sales is 50% art, 50% science, and 100% human.
Read MoreLisa Proeber named ‘Notable Entrepreneur’ by BizTimes Milwaukee
I’ve been officially deemed “Notable” by BizTimes Milwaukee—and no, this time it’s not just my mom saying it. From launching The Middle Six to opening Board & Brush studios, a bar, and even penning a children’s book, I’m all in on building businesses that make real impact.
Read MoreSales Therapy: What I Learned in Therapy That Transformed My Sales Strategy
I started therapy to get better at dating. I left with a deeper understanding of myself—and a breakthrough sales strategy. This is your permission slip to treat sales like therapy. Here’s what I learned.
Read MoreFrom Insights to Action: Use Your Best Posts to Fuel Smarter Strategy
Learn how to use HubSpot social media analytics to track your top-performing social content, optimize engagement, and build a smarter marketing strategy.
Read MoreSpeak Human: How to Translate Sales Speak into What Your Clients Actually Understand
If your sales pitch sounds like alphabet soup (CRM, ICP, KPI—oh my), your clients might be nodding politely while screaming internally. Let’s break the code and turn your sales strategy into something people actually get—and buy.
Read MoreSmarter Sales, Less Stress: A Guide to Dynamic Sequences in HubSpot
Tired of chasing cold leads? HubSpot’s dynamic sequences automate outreach and alert your team only when prospects engage. Here’s how to set them up and streamline your sales process.
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