What Is The Middle Six®?

For every 10 potential sales, you’ll win two if you’re doing your job, you’ll lose two no matter what you do, but it’s what you do with The Middle Six® that really changes the status quo.

the middle six sales and sales planning
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Sales Consulting Powered By Software

Optimize and build your team using science based behavioral data.

Sales Consulting Powered By Software

Optimize and build your team using science based behavioral data.

We believe that every business needs to first create a funnel, then they can fill the funnel, then they can sustain the funnel. Check out our Periodic Sales Table ™ to see which sales initiatives fall into which category.

Sales Training and Coaching Testimonials

Sales. Yes. Help! I know we need help and we’re ready to talk about it.

We are ready too. If we don’t have a product or service that fits your sales needs, we absolutely have a resource or partner we are ready to introduce you to. We have three different ways of contacting us to connect. 

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Be inspired

B2B sales coaching session discussing competitive differentiation and sales methodology

Why Confident Sales Leaders Don’t Trash the Competition

HubSpot Enriched Data Delete Request Email

How to Handle HubSpot Enriched Data Delete Requests

Sales team collaborating on sales enablement strategy and CRM optimization in 2025.

2025 Year in Review: How The Middle Six Helped Teams Build Better Sales Systems

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WATCH + LISTEN: The Sales Culture Unfiltered Podcast

Lead follow-up best practices illustrated by a hand pressing a website form submit button

The Biggest Mistake Companies Make After Someone Fills Out a Form