News + Media
We Got the Badge! Here’s How Our WBENC Certification Supercharges Your Sales Playbook
WBENC certification puts The Middle Six in the big rooms—ready to deliver sales coaching, tactical plans, process mapping, and HubSpot magic.
Read MoreLisa Proeber named ‘Notable Entrepreneur’ by BizTimes Milwaukee
I’ve been officially deemed “Notable” by BizTimes Milwaukee—and no, this time it’s not just my mom saying it. From launching The Middle Six to opening Board & Brush studios, a bar, and even penning a children’s book, I’m all in on building businesses that make real impact.
Read MoreBig Changes Ahead: Say Goodbye to HubSpot Insights (and Hello to What’s Next)
HubSpot Insights is retiring on March 17, 2025. Learn what this means for your workflows and discover the best data enrichment tools like Apollo.io and Breeze Intelligence to keep your CRM running smoothly.
Read MoreTwo Trailblazing Women Partner to Drive Innovation and Growth in Wisconsin’s Interior Design and Construction Industry
Learn how this collaboration is driving innovation, leadership, and success in traditionally male-dominated industries.
Read MoreTurning Rejection into Opportunity: Lisa Proeber’s Path to Entrepreneurial Success
In today’s Wantrepreneur to Entrepreneur Spotlight, we’re featuring Lisa Proeber, the innovative founder of The Middle Six. Lisa’s journey showcases the power of recognizing unexpected opportunities. Her experience offers valuable insights into positive thinking and surrounding oneself with challenging peers to build a business that makes a significant impact in the competitive world of sales…
Read MoreBright Voices in Business Podcast
The Middle Six®’s Lisa Proeber joined the Bright Voices in Business podcast, a space for women entrepreneurs seeking to expand their influence while staying true to their values. Lisa tackled the often negative reputation of sales, discussed the common mindset that sales is a “dirty word”, and reframed it as a way to help people…
Read MoreSocial Media Sales Workshop
FUSING SALES + SOCIAL MEDIA STRATEGIES Join us for an exclusive two-hour workshop with Small Studio where we bridge the worlds of sales mastery and social media success. Building upon the confidence and skills gained from our Sales Boot Camp, we delve into the realm of digital presence and online engagement. In this workshop, you’ll…
Read MoreLattes and Lasers Podcast
This week The Middle Six®’s Lisa Proeber joined the Lattes and Lasers podcast, a podcast for makers and small business owners. Lisa shared her wisdom on transforming the sales landscape into one focused on genuine connections and meaningful experiences. Throughout the discussion, Lisa emphasized the importance of shifting away from traditional transactional approaches and towards…
Read MoreSales Bootcamp: Closing the Deal
The Ultimate Sales Training is here! Join us for Closing The Deal, a sales boot camp with Sales Expert and The Middle Six® Owner, Lisa Proeber on May 16, 2024! What’s in it for you?
Read MoreMilwaukee’s Equity in Tech Summit Oct. 10, 2023
The Middle Six®’s own Lisa Proeber will be a guest speaker at this year’s Milwaukee’s Equity in Tech Summit. Presented by Milky Way Tech Hub, this half-day conference provides leaders with the tools, trainings, and connections needed to build a more inclusive, equitable tech workforce. This year’s conference will respond to the central theme, “How can…
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