The Art and Science of Sales
With Lisa Proeber of The Middle Six®
The Art and Science of Sales
With Lisa Proeber of The Middle Six®
Why You Should Sign Up
Let’s face it—sales isn’t just about charisma and coffee meetings anymore.
Whether you’re a born Hunter or a reluctant Cook (yes, we’ll explain), sales today is equal parts strategy and sparkle. You need more than scripts—you need stories. You need more than “follow-up emails”—you need flair. And most of all, you need to stop wasting time chasing the uncatchable and start nurturing The Middle Six—that magical part of your pipeline that’s actually winnable.
That’s where we come in.
Join Lisa Proeber—sales maverick, storytelling wizard, and your new favorite hype-woman—for a fun, fast-paced, and full-of-real-talk webinar on how to make your sales process both smart and sticky.
What you'll Learn in this sales training webinar
This isn’t a snoozy slide deck situation. We’re digging into real-deal tactics and magic moments that will shift your mindset and your results. Expect a blend of behavioral science, sassy storytelling, and practical strategy.
Here’s what we’re covering:
The Science: Systems That Actually Work
- Periodic Sales Table™: Learn how to Create, Fill, Sustain your pipeline with repeatable, trackable actions.
- Ideal Customer Profiles (ICPs): Because not every lead is your lead. Let’s build your dream client persona.
- Buyer Personas & Psychology: Translate motivation into momentum.
The Art: Because Sales Needs Style, Too
- The Cocktail Napkin Story: Learn the most powerful sales pitch ever… drawn with three doodles.
- Picture Superiority Effect: Why visual storytelling boosts recall—and revenue.
- Body Language Breakdown: Read the room, own the room.
- Dress the Part: We’ll talk flair, and how to align your personal brand with your professional badassery.
Hot Tools + Cool Tech
Yes, we’re dropping some tools of the trade:
- Lead database + sales engagement, powered by AI
- Prospecting meets stalking (the professional kind)
- LinkedIn automation, clever nurture sequences, and the “Set it and forget it” of your follow-up dreams
Who Should Attend?
Let’s just say this: If you're in sales at all (or you work with people who are), this is for you.
- Founders & Entrepreneurs
- Business Development Reps
- Account Managers
- Professional Services & Consultants
- Anyone who has to “talk the talk” and would like to stop sweating through their shirt while doing it
Success Stories: Sales Training in Action
We’ve helped teams across industries increase conversion rates, shorten sales cycles, and boost revenue. From startups to established sales teams, our clients walk away with the skills and confidence to sell effectively.
The team really enjoyed it. Most folks thought the results were spot on. I'm looking forward to using the software to help foster team relationships.
Boot Camp Attendee
School District
Sweetox
The Middle Six®'s Sales Bootcamp is incredible. Lisa really packed a lot of content into a one-day workshop. Left feeling like I had some amazing new tools to help sell my business services. Highly recommend!
Boot Camp Attendee
Small Business Owner
Brit Grosenick
Sales Manager
The Middle Six® is truly a game changer for sales! Lisa turns learning into a party, making the complex art and science of sales feel like a breeze. Every small business owner needs this workshop! Hats off to Lisa and The Middle Six® for making sales so much fun! Highly recommend!
Boot Camp Attendee
Marketing Consultant
This company, this mission is EXACTLY what businesses need. How in the world does sales work? I attended the Sales Bootcamp and Middle Six CEO Lisa Proeber broke it down step by step and gave custom insights along the way. Brilliant.
Tamara Edwards
Founder and CEO, TE & Co.
I'm a people manager and digging into the results of myself and others will enhance my communication during 1:1s. I have a very diverse team and I don't enjoy conflict. I believe these takeaways will help me frame our discussion in a more effective manner.
Boot Camp Attendee
Large Bank
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Lisa Proeber is a no-fluff, full-heart sales strategist who built The Middle Six® to help people stop fearing sales and start owning their superpower. From Fractional Sales teams to Boot Camps and CRM Overhauls, she’s helped organizations from solopreneurs to Fortune 500s dial in their process and unleash their people.
Our Motto?
Sales is NOT a dirty word
What's The Middle Six®?
For every 10 potential sales, you’ll win two if you’re doing your job, you’ll lose two no matter what you do, but it’s what you do with The Middle Six® that really changes the status quo.