Blog
Stop Calling It Ghosting: You’re Just Not Following Up
Think you’ve been ghosted by a sales prospect? Think again. In this post, I’m sharing why most “ghosting” is just bad follow-up and how a 7-touch plan can turn your silence into sales.
Read MoreHow to Prioritize Your Sales Outreach with HubSpot Leads
Stop guessing who to call next. HubSpot’s Leads tool puts your hottest prospects front and center so your sales team can spend less time digging and more time closing.
Read MoreStop the Post-INBOUND Email Tsunami
Every year after INBOUND, inboxes flood with copy-paste outreach that does more harm than good. Here’s why those emails fail—and how to stand out with sales that are 50% art, 50% science, and 100% human.
Read MoreEmail Isn’t Dead, You Just Need a Smarter Newsletter Strategy
Learn how to build high-performing newsletters with clear goals, strong CTAs, and smart tracking.
Read MoreUnlock The Art & Science of Sales: Watch the Full Webinar + Grab Your ICP Worksheet
Sales isn’t just about squeaky cold calls or generic scripts. It’s about strategy and style. I just opened up access to my recorded webinar The Art & Science of Sales, plus a free Ideal Customer Profile (ICP) worksheet to help you target leads that actually convert. Watch now.
Read MoreFrom Sales Rockstar to Sales Manager: Why Your Ego Needs a Time-Out
Just because you’re a top-performing salesperson doesn’t mean you’ll crush it in management. Trust me. I learned that one the hard way. Here’s the mindset shift every sales leader needs to make (before they crash and burn).
Read MoreWhy Amazing Salespeople Still Need Sales Managers (Yes, Even You)
Even the best salespeople have blind spots—like ignoring their pipeline. If you think you don’t need a sales manager, this one’s for you. A little tough love (and a lot of truth) from someone who’s been there.
Read More6 Signs You’ve Outgrown Spreadsheets for Sales
I love spreadsheets. LOVE them. But even I have to admit—there comes a time when you need to stop pretending Excel is a CRM.
Read MoreWe Got the Badge! Here’s How Our WBENC Certification Supercharges Your Sales Playbook
WBENC certification puts The Middle Six in the big rooms—ready to deliver sales coaching, tactical plans, process mapping, and HubSpot magic.
Read MoreStop Buying HubSpot Blind: Design Your CRM Around Your Sales Machine First
Hot take: choosing a HubSpot tier before you blueprint your sales process is like buying couches before measuring the living room.
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