Blog
Email Isn’t Dead, You Just Need a Smarter Newsletter Strategy
Learn how to build high-performing newsletters with clear goals, strong CTAs, and smart tracking.
Read MoreUnlock The Art & Science of Sales: Watch the Full Webinar + Grab Your ICP Worksheet
Sales isn’t just about squeaky cold calls or generic scripts. It’s about strategy and style. I just opened up access to my recorded webinar The Art & Science of Sales, plus a free Ideal Customer Profile (ICP) worksheet to help you target leads that actually convert. Watch now.
Read MoreFrom Sales Rockstar to Sales Manager: Why Your Ego Needs a Time-Out
Just because you’re a top-performing salesperson doesn’t mean you’ll crush it in management. Trust me. I learned that one the hard way. Here’s the mindset shift every sales leader needs to make (before they crash and burn).
Read MoreWhy Amazing Salespeople Still Need Sales Managers (Yes, Even You)
Even the best salespeople have blind spots—like ignoring their pipeline. If you think you don’t need a sales manager, this one’s for you. A little tough love (and a lot of truth) from someone who’s been there.
Read More6 Signs You’ve Outgrown Spreadsheets for Sales
I love spreadsheets. LOVE them. But even I have to admit—there comes a time when you need to stop pretending Excel is a CRM.
Read MoreWe Got the Badge! Here’s How Our WBENC Certification Supercharges Your Sales Playbook
WBENC certification puts The Middle Six in the big rooms—ready to deliver sales coaching, tactical plans, process mapping, and HubSpot magic.
Read MoreStop Buying HubSpot Blind: Design Your CRM Around Your Sales Machine First
Hot take: choosing a HubSpot tier before you blueprint your sales process is like buying couches before measuring the living room.
Read More50% Analog, 50% Digital, 100% Human
Remember MapQuest print-outs and cold calls from the parking lot? I do—and I’m proof that mixing those analog roots with today’s slick digital tricks is the secret to selling like a legend.
Read MoreWhy Top Performers Don’t Need More Training (They Need the Right Kind)
Most sales training fails top performers. Our workshops and boot camps are different—tactical, human-centered, and built on the belief that sales is 50% art, 50% science, and 100% human.
Read MoreLisa Proeber named ‘Notable Entrepreneur’ by BizTimes Milwaukee
I’ve been officially deemed “Notable” by BizTimes Milwaukee—and no, this time it’s not just my mom saying it. From launching The Middle Six to opening Board & Brush studios, a bar, and even penning a children’s book, I’m all in on building businesses that make real impact.
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