News + Media
Technical Fluency: The New Superpower for Admins
In today’s fast-changing sales landscape, technical fluency isn’t just for IT teams. It’s the superpower that sets sales leaders, admins, and enablers apart. The Middle Six’s Amy Kant shares insights from her recent conversation on Crunch Time with Crispy about how technical fluency drives smarter processes, stronger adoption, and real results.
Read MoreFabulous Wisconsin: Lisa Proeber
Lisa Proeber is a Milwaukee-based business owner and self-described serial entrepreneur. Check out this feature in Fabulous Wisconsin.
Read MoreWe Got the Badge! Here’s How Our WBENC Certification Supercharges Your Sales Playbook
WBENC certification puts The Middle Six in the big rooms—ready to deliver sales coaching, tactical plans, process mapping, and HubSpot magic.
Read MoreLisa Proeber named ‘Notable Entrepreneur’ by BizTimes Milwaukee
I’ve been officially deemed “Notable” by BizTimes Milwaukee—and no, this time it’s not just my mom saying it. From launching The Middle Six to opening Board & Brush studios, a bar, and even penning a children’s book, I’m all in on building businesses that make real impact.
Read MoreBig Changes Ahead: Say Goodbye to HubSpot Insights (and Hello to What’s Next)
HubSpot Insights is retiring on March 17, 2025. Learn what this means for your workflows and discover the best data enrichment tools like Apollo.io and Breeze Intelligence to keep your CRM running smoothly.
Read MoreTwo Trailblazing Women Partner to Drive Innovation and Growth in Wisconsin’s Interior Design and Construction Industry
Learn how this collaboration is driving innovation, leadership, and success in traditionally male-dominated industries.
Read MoreTurning Rejection into Opportunity: Lisa Proeber’s Path to Entrepreneurial Success
In today’s Wantrepreneur to Entrepreneur Spotlight, we’re featuring Lisa Proeber, the innovative founder of The Middle Six. Lisa’s journey showcases the power of recognizing unexpected opportunities. Her experience offers valuable insights into positive thinking and surrounding oneself with challenging peers to build a business that makes a significant impact in the competitive world of sales…
Read MoreBright Voices in Business Podcast
The Middle Six®’s Lisa Proeber joined the Bright Voices in Business podcast, a space for women entrepreneurs seeking to expand their influence while staying true to their values. Lisa tackled the often negative reputation of sales, discussed the common mindset that sales is a “dirty word”, and reframed it as a way to help people…
Read MoreSocial Media Sales Workshop
FUSING SALES + SOCIAL MEDIA STRATEGIES Join us for an exclusive two-hour workshop with Small Studio where we bridge the worlds of sales mastery and social media success. Building upon the confidence and skills gained from our Sales Boot Camp, we delve into the realm of digital presence and online engagement. In this workshop, you’ll…
Read MoreLattes and Lasers Podcast
This week The Middle Six®’s Lisa Proeber joined the Lattes and Lasers podcast, a podcast for makers and small business owners. Lisa shared her wisdom on transforming the sales landscape into one focused on genuine connections and meaningful experiences. Throughout the discussion, Lisa emphasized the importance of shifting away from traditional transactional approaches and towards…
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